Earlier this week we revealed that Fitbit whose products arehighly popular at JB Hi Fi is set to launch two new products, now the Companyis facing the loss of a major retailer for the

popular wearable device.

According to the NPD Group, Fitbit holds nearly 70% of thewearable tech market with the likes of Jawbone and Nike picking up the rest.

Apple is dropping sales Fitbit Flex in its retail stores inorder to promote their own Apple Watch, according to sources.

It is not known whether Apple’s decision to dump Fitbitcomes as a result of the company’s reluctance to adopt Fitbits HealthKitplatform.

A week ago, Fitbit announced it has no current plans tointegrate its devices, which include the Fitbit One and Fitbit Force, withHealthKit.

“It is an interesting platform and we will watch as itmatures, looking for opportunities to improve the Fitbit experience. At themoment, we’re working on other exciting projects that we

think will be valuableto users,” the company said in a statement.

Meanwhile, other wearable manufacturers like Jawbone,Withings and Strava have all updated their apps to integrate HealthKit.

About Post AuthorDavid RichardsDavid Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated

Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee

Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes

about technology and the impact on both business and consumers.Share