Just last week, the European Union unveiled a plan to "offer people the chance to get some well-needed rest, relaxation and fresh air", which included recommendations to open

internal borders, revive rail, road, air and sea connections and reinvigorate its hospitality sector to boost tourism. But authorities are already struggling to deal with an influx of

tourists and locals to one of summer's most coveted locations: the beach. On Wednesday, just days after France's lockdown restrictions eased to open hundreds of beaches,

Brittany's northwest prefecture of Morbihan closed five beaches following "unacceptable behaviour" and failure to comply with social distancing measures. Meanwhile,

Monday, councils for seaside towns and cities have issued pleas for crowds to stay away. SUMMER – BUT WITH MORE RULES Travel expert Tony Johnston told CNN that as the summer season

approaches, people were bound to travel to beauty spots like beaches, either in their own countries or further afield. He said that authorities need to prepare clear strategies to deal with

an influx of tourists and overcrowding as the holiday season begins. "Whether it arises this weekend or in mid-July it certainly will arise – it's inevitable that we will have good

weather at some point across the continent and the problem will come up," Mr Johnston said. He is the current head of the Athlone Institute of Technology's department of

hospitality, tourism and leisure. He said that instead of imposing an outright ban on tourism, authorities would do best to encourage good behavior on the beach, noting that closures will

just "push the problem elsewhere". Local authorities in some countries have already started to lay out guidelines on how they will reopen busy beaches. Following one of

Europe's strictest lockdowns, Spain's tourism minister Reyes Maroto told local newspaper El Pais that the country was "defining different scenarios" for beachgoers.

"We have to guarantee, when international tourism opens, that the person who comes to Spain is a safe person," Mr Maroto recently told local newspaper El Pais. "On how you

will be able to enjoy our beaches, we are defining different scenarios." Officials in the Mediterranean town of Canet d'en Berenguer, located north of Valencia, will only allow

5000 daily sunbathers on its local beach – around half the usual number. In Sanxenxo, Galicia, cleaning machines will be a regular feature on the beaches, and public bathrooms and shower

areas will be disinfected regularly. Authorities in some French prefectures, such as Landes in France's Nouvelle Aquitaine region have so far committed to opening beaches only for

"dynamic individual physical activities". Mr Johnston told CNN that with so many regions – particularly in Spain, Italy, France and Greece – financially dependent on tourism,

officials should be keen to encourage safe tourism, and should have policies to promote good hygiene in public areas like bathrooms and eateries. "We have around 330 million people

working in tourism. There is going to be a challenge between satisfying the needs and desires of tourists, along with the economic impact of tourism, against the whole COVID situation,"

he said. A CHANGE IN BEHAVIOUR As the weather warms, experts also worry that adherence to social distancing guidelines may have already begun to slip. In an ongoing study, researchers from

University College London found that less than 50 per cent of respondents under 30 were complying "completely" with lockdown rules. Susan Michie, professor of health psychology at

UCL, told CNN that evidence from long term quarantine situations from around the world has shown that lack of compliance often comes as a result of boredom, frustration, depression and

anxiety. "If you think about the psychology of it, you're weighing up the pros and cons of staying indoors versus going outside," she said. "The arguments against going

outside and meeting up with friends is that we still have a pandemic on and this virus transmits very easily." She added that the better the weather, the more people will go out.

"But having said that, viral transmission is overwhelmingly happening indoors, not outside," she added. "So actually outside is relatively safe – it's people getting

together indoors. That's a real problem." For people to comply with social distancing guidance, there also needed to be high levels of public concern regarding COVID-19, and trust

in authorities, she said. Governments, she said, should be clear, precise, and consistent with messaging this summer. "You know exactly who's allowed to do what, when, where, and

how". _Reported with CNN._