New survey shows the 2024 election was decided by older voters and pocketbook issues

New survey shows the 2024 election was decided by older voters and pocketbook issues

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A new poll of voters from the 43 most competitive congressional districts, conducted just after the election, shows older voters were pivotal in the outcome of the 2024 election, and that


their voting decisions were largely driven by economic issues, immigration, and threats to democracy. The survey found President-elect Donald Trump won the 50-plus vote in these close


congressional districts by two percentage points. Other key takeaways from the poll among voters ages 50 and older include: * Economic issues — jobs, inflation, and Social Security — stood


out as major motivating factors for 50-plus Hispanic and Black voters. A majority (55%) of older voters said that Social Security is or will be a major source of their income, and 80% said


it was an extremely or very important issue in determining their vote. * 31% of older voters self-identified as a family caregiver. These voters narrowly preferred Kamala Harris and their


Democratic candidate for Congress. METHODOLOGY AARP commissioned the bipartisan polling team of Fabrizio Ward (R) & Impact Research (D) to conduct a survey of voters in Targeted


Congressional Districts across the country as defined by the Cook Political Report. The firms interviewed 2,348 likely voters, which included a core representative sample of 1,200 likely


voters and an oversample of 540 likely voters age 50-plus up to 1,200 total likely voters 50-plus older, both of which had a roughly equal number of interviews (27, 29) conducted in each


district. There was also an additional oversample of 268 Hispanic likely voters age 50-plus, and an additional oversample of 340 Black likely voters age 50-plus. The survey was conducted


between November 6 and 10, 2024 via live interviewer on landline (20%) and cellphone (41%), as well as SMS-to-web (39%). The sample was randomly drawn from the voter list. Interviews were


offered in English and Spanish. For more information, contact Kate Bridges at [email protected]. For media inquiries, contact External Relations [email protected] Kate Bridges at


[email protected]. For media inquiries, contact External Relations at [email protected].