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Simple toilet roll hack could save UK households £360 a yearNew data has revealed the average household spends £428 a year on loo rollCommentsNewsChristian Abbott Audience Writer14:13, 02
Jun 2025Brits spend an average of £428 a year on loo roll(Image: Getty Images) Toilet roll probably isn't the first thing on people's minds when considering their monthly costs, but the
essential product could be wasting hundreds of pounds.
New research by Victorian Plumbing has revealed that the average household spends £428 a year on loo roll, mainly due to the volume of sheets individuals are going through.
In the 1,000-person survey, they found that the average Brit uses 8 sheets of toilet paper per visit, which equates to an estimated 56 sheets daily.
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Based on the cost of a 4-pack roll of the UK’s most popular toilet paper brand, the Victora Plumbing estimates that the cost of toilet roll in the UK is:
Annual cost for a household of four: £428.16Annual cost per person: £107.04Lifetime cost (80 years): £8,563.20Monthly cost per household: £35.16Daily UK spend: £20.38 millionAnnual UK spend:
£7.44 billionArticle continues below They also examined the big four supermarkets’ own-brand toilet rolls to compare their cost against the UK’s most popular brand.
On average, these own-brand sheets cost 0.2085p each.
Using own-brand loo roll is expected to cost:
Annual cost for a household of four: £243.84Annual cost per person: £60.96Lifetime cost (80 years): £4,876.80Monthly cost per household: £14 This means the UK’s top brand is over 150% more
expensive per sheet than the average of supermarket own-brand alternatives, or a £184.32 saving in total per year, per household.
Alex Woods bathroom expert at Victorian Plumbing, said: “With inflation, supply chain pressures, and raw material shortages all pushing prices up, the humble toilet roll is starting to no
longer be the minor household expense it once was.
Article continues below "While costs may be rising, there are still simple, practical steps we can take to reduce usage and the costly impact.
"When one small habit costs the UK nearly £3 billion a year, every sheet really does count.”