It’s very easy in the world of consumer technology to take the view that everything is better from an overseas supplier, this is not the case with BlueAnt who are an Australian Company that

manufactures cutting edge portable sound and speaker devices. Melbourne based this Company is a key partner of both Telstra and JB Hi Fi two of the biggest retailers in the consumer

electronics market. BlueAnt Founder Taisen Maddern Established in 2004 by CEO Taisen Maddern the Companies heritage is back in the days when smartphones were new, and consumers wanted an

early Bluetooth device or face heavy penalties. The BlueAnt products which were sold by Telstra and Optus in Australia also took off in the USA where carriers such as AT & T and Sprint

high-performance speaker; DSP noise cancellation/echo cancellation and automatically adjusted sound levels to compensate for loud engine noise and wind. Realising that the life cycle of

these products was set to come to an end in 2011 as automotive manufacturers started to build Bluetooth into motor vehicles, Maddern then developed an audio team to deliver speakers and

sports audio headphones. The early BlueAnt, Wireless headphones became the product of of choice for the Apple Watch and was sold in US Apple stores. Their Pump 2 headphones, were also sold

by Apple. “To get into Apple stores was a huge achievement for any audio brand,” Maddern said. Later when Apple acquired Beats it dropped BlueAnt’s products from the range. “Apple called us

a few months ago after they’d launched the Apple Watch and asked if they could get the Pump 2 back in stores because they thought it worked really well with the watch,” Maddern added.

“[It’s] almost unheard of to be invited back into the stores to compete with a brand that Apple owns.” Mr Maddern said Apple had recognised the superior wireless quality of the product. “The

wireless transmission was really strong and the antenna in the Apple Watch was much smaller than in phones,” he said. “When we first moved into the US market our products took off at the

time, we had close to 60 staff with the Australian staff spending 95% of their time on US issues. Today we are working with a smaller team delivering products such as our new X 3 speakers

and our soon to be launched X 5 speakers”. According to Maddern who competes up against brands such as Beats, JBL and the Logitech owned Ultimate Ears is that BlueAnt is constantly

delivering superior quality products while undercutting the big brands by as much as 25%. The Company has also developed audio products for Sharp to be sold in the US market. Earlier today

we paired two of the Companies new X3 speakers and when streaming Queen’s Bohemian Rhapsody and Robert Flack content we were amazed by the quality and the ease with which we could pair two

of these speakers together. The sound was clear and distinct with background instruments kicking in around the audio of two great artists. According to Maddern the Company is achieving their

audio breakthrough with products using Australian audio engineers at the Company’s Doncaster development offices in Victoria. Shortly the Company will release speakers with technology that

is already being used by both Motorola and Google. Currently BlueAnt products are being exported overseas to Countries in Asia and Europe. About Post Author David Richards David Richards has

been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin

that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian

technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and

consumers.