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Gene Simmons: Rock Star. American Pop Icon. Greatest Merchandiser on the Planet? That’s what Cramer called the former KISS frontman on Friday’s Mad Money. As a judge on _THE CELEBRITY
APPRENTICE_this week, Cramer participated in Simmons' firing after his team lost this week's task, an Eastman Kodak branding competition. (See footage of Cramer on the show) Cramer
admitted he didn’t want to fire Simmons, who the Mad Money host said was the best marketer and salesperson among the cast. But Simmons admitted that part of him wanted to get the boot after
realizing some of the contestants were less interested in the “entrepreneurial spirit” of the show than being on television. “In the end, a captain must go down with his ship,” Simmons
said. But, turning from that modesty, he told Cramer: “I was the best thing on that show, and you know it.” Cramer didn’t disagree. Simmons also spoke of his other business ventures,
including a joint marketing endeavor, Simmons-Abramson, which does the branding and promotion of the IndyCar Racing Series that includes the iconic Indy 500. And that doesn’t even include
the massive KISS merchandising empire, which owns around 2,500 product licenses. Finally, turning back to _The Celebrity Apprentice_, Cramer had to ask Gene who he thought deserved to win.
His answer? Donald Trump. Not just a great marketer, but a politician as well. __ MORE: Cramer's Interview with Donald Trump Check out the web-exclusive portion of the interview here
_Make sure to catch an encore presentation of The Celebrity Apprentice on CNBC Saturday at 8p and 11p ET_ _Questions for Cramer? _ _Questions, comments, suggestions for the Mad Money
website? [email protected]