DIANA RAFLA EXPLAINS HOW SHE WAS INSPIRED TO START HER OWN COFFEE BUSINESS Over the years, I have had a variety of jobs, but my most recent was as the International Operations Director for a

small microfinance charity in the UK. This meant managing micro-loans for entrepreneurs in developing countries. In 2016, my husband Marcus, who is 39 and works for Airbus, got transferred

to France, and our family moved from Bristol to a new home in Toulouse. I left my job three months before we moved since the role couldn't be easily worked remotely, and I was pregnant

with our second child, Emma (now six). After the move, I focused on looking after the children for the first couple of years. However, I always knew I wanted to use my skills to generate an

coffee roasting. It was a throwaway remark, but I felt my ears prick up. I wasn't a coffee connoisseur, but even I had noticed the lack of variety in France. There is a huge market of

coffee-drinkers, but generally, the offerings are limited – heavily roasted, very dark, very bitter. Indeed, the speciality coffee roasting sector in this country accounts for just 6% of the

market share – far lower than the US, UK, and Germany. I realised there was huge potential. STARTING SMALL AND MAKING INVESTMENTS I began doing some research, bought a tiny home roaster,

sourced small amounts of coffee beans from suppliers, and set about trying my hand at roasting. Once I had a handle on the basics, I enrolled at the London School of Coffee. I completed two

back-to-back courses in just under three weeks at the end of 2019. I learned a lot, and needless to say, a great deal of coffee was consumed! When I returned to France, I scaled up –

investing in a 5kg coffee roaster instead of my 250g starter machine. I registered as a micro-entrepreneur under the trade name Contrebande Bean and began producing a variety of coffees,

selling them to friends. Their response was amazing, so I built a website and started looking for new markets. Although it is still early days, I now supply two cafes and several local

boulangeries, but a lot of my sales come directly through the website. During 2020, we invested in a horsebox, which we renovated into a mobile coffee trailer. I take this around to

speciality markets and events. EMBRACING VARIETY WITH A DYNAMIC WORKING WEEK READ MORE: HOW FRANCE LEARNED TO EMBRACE THE FOUR-DAY WEEK The more I have explored different flavours of coffee,

the more my own tastes have developed. I often choose a darker roast for earlier in the day and a fruitier, lighter one for later. The reaction from the French market has been great.

Several people have told me I have ruined other coffees for them! As for my working week – no two days are the same. On Tuesday mornings, I have a regular space in front of the train

station, and I often attend events on weekends. Coffee is my main product, but I also offer artisanal lemonade, cookies, and cakes. Currently, I source my coffee from a great supplier in

Antwerp – they work directly with farmers and source responsibly. One day, if my business grows sufficiently, I would love to work directly with farmers. While I do not regret the change we

have made as a family, and I love what I do now, it has been quite an adjustment coming from a high-ranking, responsible job to running my own small business. Overall, however, I am pleased

with how things have turned out – the flexibility is great, and I am aware this is only the start. One other result of the job is that I now have much more respect for people in the coffee

industry. It takes more skill than you would think to be a professional barista, and I always tip generously! RELATED ARTICLES THE CHANGING FACE OF COFFEE-DRINKING IN FRANCE CAREER CHANGE:

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