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* RETAIL GIANT H&M HAS LAUNCHED AN ONLINE STORE FOR AUSTRALIAN CUSTOMERS * TO CELEBRATE, SHOPPERS WILL RECEIVE 20 PER CENT OFF THEIR FIRST PURCHASE * BUT SHOPPERS MUST BECOME A H&M
MEMBER AS PART OF THE NEW LOYALTY PROGRAM * THE WEBSITE ALLOWS CUSTOMERS TO EASILY FIND THE ORIGIN OF EACH PRODUCT * CURRENT FAVOURITES INCLUDE STATEMENT BLAZERS, BRIGHT DRESSES,
HAWAIIAN SHIRTS By CARINA STATHIS FOR DAILY MAIL AUSTRALIA Published: 01:55 EDT, 20 October 2020 | Updated: 03:39 EDT, 20 October 2020 International fashion retailer H&M has launched
its highly anticipated online store in Australia. From October 20 Australian customers have access to H&M's stylish range of affordable fashion and accessories from the comfort of
their own home. To celebrate the launch, shoppers will receive 20 per cent off their first purchase when becoming a H&M Member as part of the new global loyalty program. The new website
offers transparency behind each garment, allowing customers to easily find the origin of a product, the countries it was produced in and the suppliers and factories where it was made. Thomas
Coellner, H&M Australia Country Manager, said: 'We are very excited to finally launch H&M online in Australia and to be able to offer our fashion collections to customers
nationwide anytime, anywhere.' 'We now have 40 stores across the country and this significant milestone extends H&M's omni-channel offering.' With over 7,000 styles
available across a range of garments for men, women, teenagers and kids, the most highly sought-after products include floral patterns for spring, light colours, bucket hats and plain
t-shirts. Specific customer favourites of the moment include statement blazers, bright dresses, Hawaiian shirts and button-up shirts. The loyalty program offers customers exclusive
discounts, free shipping with purchases over $60 and free returns for all online orders, as well as personalised discounts and invitations to events. The digital membership card in the
H&M mobile app also allows members to pay using Klarna's unique payment solution, Pay Later. Fran Ereira, Klarna Country Head ANZ said: 'Klarna is about making shopping at
H&M convenient, relevant and inspiring and we are happy to offer fashion fans in Australia a whole new way of paying. 'Klarna and H&M have been extremely successful,
collaborative global partners for many years; working together to provide our customers with a better shopping experience. 'We're thrilled to build on this through the launch of
H&M and Klarna online, giving H&M shoppers in Australia a better way to shop for the things they love.'