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ALDI HAS TAKEN AIM AT FAST FOOD GIANTS MCDONALD'S BY HANDING OUT FREE HASH BROWNS ACROSS THE UK IN A DIG OVER MACCIES' 11AM BREAKFAST CUT OFF TIME HELEN LE CAPLAIN 11:22, 30 May
2025 Aldi is trolling McDonald's over its 11am breakfast cut-off - by dishing out free hash browns outside the fast food giant's restaurants all day. The cheeky budget supermarket
handed out food at selected London locations yesterday and will be offering the same reward in other UK cities throughout Friday (May 30). The brekkie giveaway is launching as research from
the supermarket has uncovered the 'great breakfast frustration' - the feeling Brits experience when they miss out on the breakfast cut-off. The study revealed that nearly
two-thirds (62%) of UK adults believe 11am is too early to stop serving breakfast, with a fifth (22%) saying they would prefer breakfast food to be available all day. More than a third of
Brits (42%) have also called for hash browns to be an all-day long delicacy. Article continues below What's more, comfort (23%), flexibility (17%), and convenience (15%) were cited as
the key reasons Brits love breakfast. Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "Brits love their hash browns and our Oakhurst Breakfast Hash Browns have developed
quite the loyal following, with more than half a million breakfast hash browns sold in store every week. "That's why our hash brown van has been designed with one purpose - to
bring the nation their crispy potato fix at any time of the day, not just before 11am." Aldi's Oakhurst Breakfast Hash Browns have gained cult status among breakfast enthusiasts,
often outdoing McDonald's in blind taste tests across social media and food critic reviews. At just £1.99 for a pack of 10 compared to McDonald's £1.49 for a single hash brown,
Aldi delivers both taste and value. Capital FM host Aimee Vivian shared her love of Aldi's hash browns on TikTok : “It’s another run don’t walk to Aldi!! I love a cheeky maccy’s hash
brown as a treat. So to find these in @Aldi UK was a touch!" Other users flooded the post with comments. One wrote: "These are perfect and taste better than Maccies." Another
commented: "They are so nice just like Maccies." Article continues below For those that miss out on Aldi’s hash brown tour, the supermarket’s range is available to buy in stores
now.