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EXPERTS HAVE DISCOVERED THAT BEING SERVED A PINT BY HAPPY, SMILEY BAR STAFF MAKES THE BEER TASTE MILES BETTER THAN IT WOULD DO IF YOUR BARTENDER WAS GRUMPY - THE SAME GOES FOR FOOD 21:14, 17
May 2025 Boffins have found being served a pint by smiling bar staff makes it taste better. They said the taste of beer improves by 28% when served up by happy and smiling bartenders. It
makes drinkers get more rounds in and have a better time in the pub. But pints served by miserable staff taste bad and drinkers don’t enjoy it as much. Researchers at Goldsmiths University
in London used biometric eye-tracking technology to come up with the findings. The tech was worn by bar staff to track the facial expressions of drinkers after they were sold drinks by happy
and glum staff. The Daily Star Sunday beer expert and What Sup columnist Ed Holton said the findings would put a smile on the face of every beer drinker in Britain. He said: “Damn right
beer tastes better when served by smiley bar staff! Article continues below “One of your main first impressions of a boozer is how you are greeted, and a warm welcoming can stick with you
for a lifetime. “Mardy staff who make you feel like just another number will have what should be a delicious pint tasting flat and lifeless, and you’ll be sure to take your custom elsewhere
next time. “The pub is our castle and although we’re not expecting to be treated like kings and queens in them a bit of decorum goes a long way. “It works both ways, some punters don’t give
many reasons for bar staff to break a smile, so respect those serving you that sweet amber nectar!” JD Wetherspoon which operates around 800 pubs in the UK and Ireland also said smiling bar
staff are a crucial part of serving up a great pint. Spokesman Eddie Gershon said: “It is always good to be served by a happy smiling bartender and we believe this is the case for those
ordering a drink at a Wetherspoon pub. “We also believe the way beer is kept and tastes also puts a big smile on the faces of our customers. “You cannot beat a quality pint but this research
also proves how important service with a smile really is.” Professor Jonathan Freeman, Professor of Psychology at Goldsmiths, said: “The findings illustrate a fascinating link between
interpersonal warmth and guest perception. “Even small gestures of friendliness, such as a simple smile, genuinely affect how people experience their environment - from physical comfort to
mental well-being.” The study which was done together with hotel chain Hampton by Hilton also asked 1,000 UK adults if drinks tasted better after being served by someone with a smile.
Article continues below It also found the taste of food is improved by 25% when served by someone with a smile. Hampton spokeswoman Shruti Gandhi Buckley added: “The power of a smile is
undeniable.”