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Hello Sunshine, the production company established by Reese Witherspoon, is doubling down on unscripted TV with the acquisition of Sara Rea’s SKR Productions. SKR produces Amazon fashion
reality series _Making the Cut_ with Heidi Klum and Tim Gunn as well as _Project Runway_ spinoffs such as _Project Runway Threads _and_ Project Runway Junior._ Rea, who set up SKR in 2014,
will become Head of Unscripted Television for Hello Sunshine following the deal and will bring across her team of execs including Sue Kinkead and Danielle Ghilardi Birckhead, who will become
SVP Development and SVP Physical Production & Operations, respectively. Also joining are Tyler O’Neill and Elizabeth Sandroff as Senior Directors of Development. The move comes as Hello
Sunshine steps up its activities in the unscripted world. The company produces_ Get Organized_ on Netflix and is making competition series _My Kind of Country_ for Apple TV+. WATCH ON
DEADLINE “Sara has led an incredibly talented team whose values and goals reflect everything we believe in at Hello Sunshine and I’m inspired by all they have accomplished,” Witherspoon
said. “With shows like _Making the Cut_, SKR has bridged television and the consumer experience in such an innovative way, opening up new possibilities for what content can do. I am beyond
thrilled to welcome them to our team as we continue to grow and expand our mission to put women and underrepresented voices at the center.” Said Rea: “I am inspired by what Reese and the
Hello Sunshine team are creating. That, in conjunction with us having such perfectly aligned goals, has all of us at SKR excited to join Hello Sunshine and grow the unscripted division. This
is truly one of those rare one plus one equals ten opportunities, and we can’t wait to get to work.” Sarah Harden, CEO of Hello Sunshine, added: “Since launching Hello Sunshine I feel
tremendous pride about what our team has done in championing storytelling and storytellers in film, scripted and unscripted television, animation, audio and through Reese’s Book Club. The
response of audiences demonstrates the clear desire for narratives that explore the full range of women’s lived experiences. But we have so much more work to do and in Sara we have found
exactly the right leader and partner to accelerate our growth in Unscripted. Sara shares our vision, passion and ambition and brings a fresh, innovative and creative sensibility to
everything she does.”