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EXTREME CLIMBERS AT COLORADO‘S ELDORADO CANYON ENCOUNTERED A VERY SURPRISING SCENE — THE WORLD’S MOST REMOTE POP-UP STORE. the ‘CLIFFSIDE SHOP’ was hoisted to the face of the famous
‘bastille wall’, where a single staff member handed out sweatshirts and socks to CLIMBERS passing by. the stunt, organized by materials company 37.5 technology, providers climbers with gear
to keep them cool and dry while battling the area’s sometimes harsh climate and conditions. the store has been dubbed ‘ the world’s most remote pop-up store’ COURAGEOUS CLIMBERS MAKING
THEIR WAY TO THE MOUNTAIN’S SUMMIT CAN BE SEEN — IN THE VIDEO ABOVE — STOPPING AT THE ‘CLIFFSIDE SHOP’ TO PICK UP SOME GEAR BEFORE CONTINUING ON THEIR WAY. creative agency workinprogress was
responsible for the thinking behind the event, working with 37.5 technology on creating not only an engaging marketing initiative, but a campaigning one, as well. donations were made to the
access fund and american alpine club to support their mission of providing access to public lands for climbing, and $100 was donated to the action committee for eldorado for every climber
that visited the shop or signed up for a membership to either organization. extreme climbers at colorado’s eldorado canyon encountered a very surprising scene the ‘cliffside shop’ was
hoisted to the face of the famous bastille site a single staff member handed out sweatshirts and socks to climbers passing by the stunt was organized by materials company 37.5 technology
climbers were given gear to keep them cool and dry the products helped climbers in battling the area’s sometimes harsh climate and conditions creative agency workinprogress was responsible
for the thinking behind the event donations were made to support a mission of providing access to public lands for climbing nina azzarello I designboom aug 31, 2017