The growing consumer demand for healthier and nutritious food has to be intensified through consumer awareness programmes, respecting the culture, taste, food preference, etc.  Food safety

standards through food labelling and incentives have to be built in the government schemes and programmes. POSHAN Abhiyaan (National Nutrition Mission); Eat Right India; Millet Mission and

Swachch Bharat Abhiyaan are examples for convergence of relevant activities aimed at creating a mass movement towards good nutrition outcomes.