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“Automatic switching trials, with the option to opt-out if people prefer, will reduce energy bills for thousands of households.” She added: “But it could also lead to greater take-up of
greener tariffs, making the most of the great strides we have made in renewable energy to put more pounds in people’s pockets.” Households will be notified and contacted about opt-in
switching plans by “simple, well designed” letters and emails. According to Tom Lyon, Director of Energy at energyhelpline, the Government’s proposal is the perfect scheme to attract the
attention of consumers who are not versed in what the market has to offer. Lyon explained: “Opt-in switching is a proven initiative that will drive positive outcomes for the most disengaged
consumers. We welcome these proposals and believe they could generate levels of long-term competition into the energy market like we’ve never seen before.” He added: “Previous opt-in
switching trials helped significant numbers of consumers switch energy suppliers than otherwise would have; a widespread rollout will empower customers to drive down the cost of their
bills.”