According to the gin expert, Sophie Wessex is the perfect target audience for their gin. “From a target market point of view, Sophie would be in our target market. It's quintessentially

English, which she is. “We have tried to create a modern take on an English classic. And in a funny way, she is a modern take on a modern Royal Family. “She isn't too old-fashioned,

she's modern, she looks cool, she dresses beautifully, she's not overdone, she's classy, elegant, she's got a great turn of phrase, she's relaxed."