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"There just aren't other companies that can roll out a feature like 3D Touch and make it work in a way that suggests the creation of entirely new interface paradigms, and every
other phone maker needs to figure out exactly why Apple's cameras are so consistent before they can really compete. "Note that I said the 6S Plus, not the 6S. I am convinced that
in another year or so every phone will be the size of the 6S Plus, so if you're going to jump in, just go all the way. "You'll get a slightly better camera and a little more
battery life out of the deal as well. The future is here. You should face it with a gigantic screen." In his review, New York Times journalist Brian Chen claims "when Apple
incorporates new smartphone capabilities, the features may become widely used by consumers and then copied by competitors. "This time, the iPhone 6s and 6s Plus are being equipped with
two signature new tricks: 3D Touch, which brings up different functions by pressing hard or softly on the touch screen; and Live Photos, which lets you snap photos that essentially turn into
miniature videos. "I had mixed feelings on the usefulness of the new features. I found that Live Photos quickly became an enjoyable, integral part of shooting photos with an iPhone.
"But I couldn’t get into the habit of using 3D Touch." Joanna Stern, of the Wall Street Journal wrote: "If you have an iPhone 6, you won’t be overly jealous of those who get a
6s — maybe just a tad envious of those Live Photos. "If your iPhone is more than two years old, this is the phone to get. Just make sure to pay Apple’s ransom for the 64GB version.
"The story of the iPhone 6s is the same as the 5s, or the 4s before it. "It is a slightly better iPhone — that must be what the S stands for. And like its “S” predecessors, it
doesn’t address all complaints. "That’s what the iPhone 7 is for—right, Apple?" However Lance Ulanoff, of Mashable, is not as keen on Live photos – and has branded it a "rare
gimmick," from Apple. "Is it a must-have upgrade? No, unless you must have gorgeous 4K video and can't live without the innovative 3D Touch. By sheer volume, iOS 9 probably
adds more feature enhancements than the iPhone 6S Plus, and you can get it for free. "This doesn't diminish Apple's accomplishment. Take me, for instance: Now that I’ve had a
taste of 4K and Peek and Pop, I don’t know if I can go back. "Apple's iPhone 6S Plus is a worthy upgrade that you don't actually need, but may want for the 3D Touch and
stunning 4K video. It should please Apple fans and probably attract more than a few Android switchers. Stuart Miles, of Pocket-Lint said "it would be easy to brush this new feature
aside as a gimmick, but it is far from it. "The actions, which span across all facets of iOS 9 (more on that latest operating system update later), are designed to speed up tasks that
previously took two or three taps of the screen. "It's a small change, but it all helps speed up that journey."