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ICELAND BOSS: WE’RE NOT ANTI-PALM OIL WE’RE ANTI-DEFORESTATION Today’s Good Morning Britain was hosted by Piers Morgan and Susanna Reid and joining them in the studio was the Managing
Director of Iceland, Richard Walker to discuss the supermarket's controversial Christmas advert which was 'banned' from being broadcast on television. However, those watching
at home saw presenter Piers lay into the supermarket boss for his decision to continue to stock products which contain palm oil despite the adverts claims. “Hang on, you’re not compelled
to stock anything are you?” Piers questioned Richard. “Well we need to give customers a range of everyday products,” the MD replied. RELATED ARTICLES “You’re the boss of Iceland, you are
not legally required, by law, to stock anything are you? Are you?” Piers grilled. And Richard confirmed: “No, [of] course not.” “So you don’t have to stock these 200 products that have
palm oil, do you?” Piers continued, eager clear up the confusion. “We don’t have to, but it’s about -“ Richard began before Piers cut him off and interrupted: “So why do you?” The Managing
Director claimed it was about “giving customers the choice,” unfortunately Piers wasn’t convinced and called him out his decision. “You want me to fall in love with those orang-utans, it’s
a serious question. If you feel so strongly about it, why don’t you get rid of all the products that you are currently stocking, which kill orang-utans?" Piers demanded. ITV Good
Morning Britain: Piers Morgan SLAMS Iceland boss in heated debate over palm oil (Image: ITV) ITV Good Morning Britain: Richard explained Iceland's stance on palm oil in their products
(Image: ITV) RELATED ARTICLES “Because if customers come into our stores and they see Iceland on the label, they can be assured that it doesn’t contain palm oil, this is about giving
customers a choice, where previously there was none,” Richard explained. Susanna joined the conversation and added: “Except the campaigning video seems to be deliberately aimed at saying to
people, ‘don’t make that choice.' “The whole point of this video is that palm oil is bad, so it’s slightly weird isn’t it when you say you’re going to give people a choice to buy palm
oil, because either you’re against it and everything it does to the environment or you don’t care about it?” Richard then spoke of a time when he went out to the rainforests which Iceland
sources palm oil from and said he “had a look first hand, because this is a complicated issue and I came back certainly not anti-palm oil, but anti-deforestation". Piers then spoke of
the poster which was hung in several Iceland stores across the UK, which read: "No Palm Oil" despite the 200 products on their shelves which contain the ingredient. ICELAND
CHRISTMAS ADVERT: HERE'S WHY SUPERMARKET'S ADVERT WON'T BE BROADCAST Good Morning Britain: Poster in several Iceland stores despite stocking 200 products with palm oil (Image:
ITV) ITV Good Morning Britain: Susanna explained how Iceland's stance was contradictory to it's advert (Image: ITV) However, those watching the debate were unhappy with the
presenters interview style and took to Twitter to discuss. “That interview was cringeworthy. @piersmorgan attacking Iceland for only doing a little bit of good instead of changing their
mission of selling food to fixing the whole world,” one said. Another added: “@piersmorgan was too aggressive this morning. He is just saying Iceland are making a stand against
deforestation. Surely that’s a good thing. They’re doing what they can to raise awareness and hope others will follow.” “Such a bad interview didn't even let him speak piers constantly
interrupting,” a third added. Another commented: “One of the worst interviews I’ve seen them conduct. At least it’s raised awareness to put pressure on other manufacturers.” > “Had they
[Iceland] generated their own footage, with different > footage we wouldn’t have a problem," Clearcast. ICELAND LAUNCH CAMPAIGN TO BAN PALM OIL FROM THEIR PRODUCTS > “If you
feel so strongly about it, why don’t you get rid of all > the products that you are currently stocking, which kill > orang-utans?" > > Piers on GMB Last week Iceland
released their national Christmas advert which highlighted the problems surrounding the demand of palm oil on rainforests and the orang-utans which reside within. However, the short film
never made it to television screens as Clearcast, an independent body responsible for clearing ads on behalf of the four major UK commercial broadcasters, deemed the advert to “contravene
the prohibition on political advertising”. Therefore they did not clear the advert for national broadcast. Instead, the clip took to social media and quickly won over the hearts of the
nation with its emotional message. In a previously recorded clip aired on Good Morning Britain, a reported asked Richard whether it was always the supermarkets intention to get the advert
‘banned’ from television. Iceland Christmas advert: Peter Johnson explained Clearcast's decision (Image: ITV) “No, I’m not that clever,” he replied. “It was never actually the original
intention to have it banned. “Part of my personal motivation is to really raise awareness on this critical issue.” The clip also saw a brief message from Peter Johnson, a representative
from Clearcast, who explained: “Had they [Iceland] generated their own footage, with different footage we wouldn’t have a problem, because Iceland itself is not a political advertiser they
are a retailer.” _GOOD MORNING BRITAIN AIRS WEEKDAYS AT 6AM ON ITV._