A beauty brand born in India and rooted in Ayurveda now sits proudly on the shelves of Sephora UK. For Diipa Büller-Khosla, founder of indē wild, this isn’t just a milestone—it’s a message.

The retail partnership with Sephora UK is more than just distribution for Büller-Khosla. “We’re incredibly proud to be the first homegrown Indian beauty brand to be stocked at Sephora,” she

says.

Launched in October 2021, indē wild has quickly carved a niche in the global beauty space with its “Ayurvedistry” approach—a term the brand coined to describe a fusion of Ayurvedic

With over 2.4 million Instagram followers and a front-row seat at international fashion weeks, Büller-Khosla’s influence in global luxury circles is undeniable. But it’s her decade-long

journey as an influencer that shaped her entry into the beauty industry.

“For nearly a decade, I listened to my community—what they wanted, what they felt was missing,” she says. That need, she believes, stemmed from a cultural disconnect. “By the time we

launched indē wild, it wasn’t just a product, it was a response to years of listening.”

She also turned to her roots. “Growing up, I saw the Ayurvedic wisdom passed down from my mother, who is an Ayurvedic doctor. But as I struggled with acne, I turned to dermatology. I didn’t

want to choose between tradition and science—so I decided to combine them.”

That intersection—between heritage and innovation—became the cornerstone of indē wild. The brand name itself reflects this duality: indē for India, and wild for the potent, untamed

botanicals it draws upon.

“Our community is rooted in tradition yet fearless, free-spirited, and future-facing. Honouring our roots while loving the skin we’re in,” she says. “We’re building for people who love the

skin they’re in and honour where they come from.”

The brand’s product philosophy blends Ayurvedic ingredients like turmeric, ashwagandha, amla, and saffron with clinical actives such as peptides, vitamin C, and hyaluronic acid. All products

are made in ISO-certified, FDA-approved facilities and backed by formulation experts, dermatologists, and Ayurvedic doctors.

indē wild launched with two hero serums—AM Vitamin C Serum and PM Bakuchiol Serum, both formulated with a balance of clinical actives and Ayurvedic ingredients. The product range has since

expanded thoughtfully: the SPF 50+ Glow Drops,  infused with over six actives and Ayurvedic super herbs and our Rose SPF 50+ Sun Mist; and the newly launched Luminary Eye Concentrate, a

two-year R&D effort Büller-Khosla calls her most advanced formulation yet.

Its Champi Hair Oil, a modern take on the nostalgic Indian head massage ritual, went viral on social media, bringing the age-old practice to a global audience. Paired with the Moonlight

Scalp Serum, the duo addresses both tradition and modern haircare needs.

Another standout category is lip care. The Dewy Lip Treatment & Tints, enriched with vegan ghee and over eight skin-loving actives, come in shades like Wedding Rose, Glazed Jalebi, and

Caffeine Addict, blending Indian flavour with beauty trends. Prices range between $25 and $38 globally, with comparable pricing in India.

So far, indē wild has raised $8 million across three funding rounds, including a recent $5 million in funding led by Unilever Ventures, SoGal Ventures, and True Global Ventures. The capital

is being used to accelerate product development, team growth, and international expansion.

“We’ve seen our products go viral... But more than the numbers, what moves me is seeing ingredients from our kitchens—like turmeric and amla—being celebrated globally," says Büller-Khosla. 

For a generation of consumers raised on Ayurveda but looking for evidence-based efficacy, indē wild has struck the right balance. It’s a brand that doesn’t dilute its roots, yet speaks the

global beauty language fluently.