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The new Netflix series Celebrity Bear Hunt, hosted by Holly Willoughby, hasn't quite lived up to expectations, an insider has disclosed. The show, which sees 12 celebrities endure a
gruelling survival challenge in the Costa Rican jungle under the guidance of adventurer Bear Grylls, has been out for two weeks and is currently ranked fifth among the top 10 TV programmes
in the UK on the streaming platform. Despite this, it appears that Netflix chiefs are disappointed with the performance of the series, with one source describing it as a "flop".
Speaking to The Express, the insider said: "Netflix execs really believed that Celebrity Bear Hunt was going to be a huge success. Sadly, the reality is that despite the huge financial
cost to the series it has proven to be a flop." Questions have now arisen over whether Holly, aged 44, was the correct choice for hosting duties. The source highlighted that while she
is well-recognised in the UK, her fame doesn't necessarily translate on an international scale. "Now fingers are being pointed and internally the blame is being laid at the
decision to use Holly Willoughby as the host," the insider said. "She might be a household name in the UK, but outside of Great Britain nobody knows who she is." Furthermore,
they commented: "Holly is a great presenter but Americans don't know her, neither do most Europeans and you can forget about the lucrative Latin market." Netflix bosses were
initially optimistic about Celebrity Bear Hunt's prospects after a record number of subscribers added the show to their personalised 'My List' feature, a tool that enables
users to save content for later viewing and helps the platform gauge user preferences. However, despite this initial interest, many users failed to actually watch the series. An insider
revealed: "Initial excitement for the series being successful was based off the fact that record numbers of Netflix subscribers had added Celebrity Bear Hunt to the their 'My
List' function. "However, not many of those same users have since bothered to watch the show. Only now are some staffers at the network suggesting that even in Britain viewers are
no longer in love with Holly following queue gate and her public fall out with former best friend Philip Schofield." This poor viewership has led to uncertainty about Holly's
future on the show, with the source stating: "Netflix need an international name to host the show if they choose to do a second series, but there are rumours they may just let Bear
Grylls host the show solo."