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News story GROWTH: REGULATORS CAN HELP COUNCIL COMMS ENGAGE WITH BUSINESS Local regulators are building positive relationships with their business communities: they have great stories to
tell about growth This was published under the 2015 to 2016 Cameron Conservative government The business community is increasingly a priority audience for local authority comms teams, with
economic growth high on the agenda, devolution deals, and business rates set to go directly to councils. One valuable source of support and really powerful good news stories that has largely
been overlooked so far is councils’ own regulatory teams. For most businesses, their sole face-to-face contact with their local authority is a visit from a regulatory officer. With more
officers now aware of the pressures facing business, and of the importance of encouraging growth, these contacts are now based on trust and support rather than the stereotype image of ‘tick
box’ enforcement. Unfortunately, a lot of media coverage involving regulation tends to focus on bad news – ‘rogue traders nabbed’, health scares – that sort of thing. Regulatory officers now
have much better, stronger stories to tell. Primary Authority, the Regulators’ Code and schemes such as the Better Business for All programme, are all helping regulators support their
business community at the same time as carrying out their vital enforcement work that protects the community. Now a new initiative, Talking Business, has been set up to highlight regulators’
role in encouraging growth, and to encourage local authority comms professionals to tell this story. It includes help with business engagement provided in the Talking Business Toolkit, a
simple guide that will be updated with feedback and new stories from local government. TALKING BUSINESS: ONLINE TOOLKIT MS PowerPoint Presentation, 135 KB SHARE THIS PAGE The following links
open in a new tab * Share on Facebook (opens in new tab) * Share on Twitter (opens in new tab) UPDATES TO THIS PAGE Published 6 November 2015