Play all audios:
Press release INTRODUCING SIX - SELLAFIELD LTD'S NEW SOCIAL IMPACT PROGRAMME Sellafield Ltd has refreshed its social impact programme and announced its first investment. Sellafield
Ltd’s social impact programme has been refreshed and relaunched as SiX – social impact, multiplied. Its first investment will be Transforming West Cumbria, a £2.2 million fund to help West
Cumbria’s most vulnerable communities. SiX is a new approach to social impact which prioritises projects co-created with the community and stakeholders. It recognises that more can be
achieved in partnership and that impact can be multiplied through collaboration. Social Impact, Multiplied Transforming West Cumbria will take on West Cumbria’s most entrenched social and
economic problems. Sellafield Ltd and the Nuclear Decommissioning Authority (NDA) are funding the initiative, which will be delivered by Cumbria Community Foundation (CCF). It aims to put
local people in charge of their own futures by empowering neighbourhoods to create transformational change. THE WEST CUMBRIA CHALLENGE * higher than average poverty rates * more than 20,000
people in debt * 10,000 households with an income of less than £10,000 a year * 3,900 children living in poverty * more children in care than in any other part of Cumbria * teenagers achieve
fewer GCSEs than the national average * high levels of youth unemployment * one in four people over 16 years has no qualifications * low rates of business and social enterprise start-ups
The programme will focus on family wellbeing, financial education, community activism, and inspiring young people. Among the initiatives are: * a £1.3 million fund for community and
voluntary groups * £660,000 to support families * £175,000 to fund financial education * schemes to nurture young entrepreneurs * and a drive to make community activism the norm for young
people It has been developed to address issues identified in CCF’s West Cumbria: Opportunities and Challenges report. Gary McKeating, Sellafield Ltd’s head of community and development,
said: > I believe Transforming West Cumbria can create profound and > long-lasting change in our community. > > It will laser focus on the causes of inequality and confront the
> issues holding back our most vulnerable. > > Research tells us people from poorer backgrounds are not lacking in > ambition. What’s missing is the knowledge, skills, and >
characteristics required to achieve those ambitions. > > Transforming West Cumbria is a package of tailored support to > address this. > > It’s not about telling people
what’s best for them. It’s about > giving communities the tools to be independent, self-reliant, and > successful in the long-term. Andrew van der Lem, head of government relations for
the NDA, said: > Creating a positive legacy for our communities is one of the NDA’s > guiding principles. > > That means ensuring as many people as possible benefit from the
> opportunities on our sites. > > Alongside this, we’re helping our communities to build diverse and > sustainable economies which can thrive long after our > decommissioning
programmes have ended. > > Transforming West Cumbria will help achieve those aims by using an > evidence-based approach that prioritises measurable outcomes in the > areas of
greatest need. Andy Beeforth, chief executive officer of Cumbria Community Foundation, said: > We have a long-standing relationship with Sellafield Ltd and we are > proud to be a
partner on this programme. > > Community and voluntary organisations play a crucial role in helping > us understand the needs of our local people and Transforming West > Cumbria
will enable this understanding to be used to tackle some key > challenges in our area. > > The programme will significantly invest in community projects that > build the
capabilities and financial sustainability of critical > organisations, inspire and encourage new and existing social > entrepreneurs and help children, young people and families to
thrive > by building resilience and self-efficacy. > > We are looking to fund more innovative and diverse projects that > offer unique alternatives and innovative solutions to
improve the > health and wellbeing of local people and reduce inequalities. > > By working together and focusing our efforts, we will help create > thriving communities and a
better future for West Cumbria. Mike Starkie, Elected Mayor of Copeland, said: > Social inclusion has been and continues to be my key focus as > Copeland’s elected mayor. > >
I’ll be working closely with partners in West Cumbria to ensure we > support and enable the most disadvantaged in our community. Projects within the Transforming West Cumbria programme
include: BEDROCK This will: * empower leaders of community organisations with skills, resource, and time to invest in business strategy and development * support businesses to explore new
ways of working, including: money making, use of digital, collaboration, sharing resource and better management of community assets/premises * improve governance * build the ability and
future proofing, through staff development, expert volunteer recruitment and clear succession planning #CANDO This will: * raise young people’s aspirations and build their confidence *
provide grants to support social or environmental action projects designed by young people, for the benefit of their communities FAMILY WELLBEING This will: * improve the health and
wellbeing of some of the most vulnerable and disadvantaged children and families in west Cumbria * invite community-based organisations working with disadvantaged children and families to
apply for grants of up to £50,000 against the established criteria * partner with local charitable organisations: West Cumbria Child Poverty Forum and Children’s Social Care and Health
Services FINANCIAL WELLBEING This will: * improve the financial capability of people on low incomes living in deprived areas of West Cumbria * promote financial capability via existing
community networks and in places where people come together and feel welcome without stigma * break down the barriers to discussing personal financial, overcome stigma and engage people in a
solution-based approach SPARK This will: * inspire, encourage and nurture new and existing social entrepreneurs * work with Cumbria Social Enterprise Partnership This will deliver 3 levels
of support: * Think it - bespoke advice will be delivered in workshops or 1:1s * Try it - support to test out ideas via grant awards of up to £5,000 * Grow it - supported for exisiting
social entrepreneurs to buld sustainable financial models via grant awards and/or repayalbe grant loans of up to £15,000 YOUNG DISRUPTORS This will: * provide young people (10–25 years) from
disadvantaged backgrounds in West Cumbria with the opportunity to have their ideas and ambitions heard and the potential to have them realised * challenge young people to think creatively
and in more enterprising ways * empower young people to ‘positively disrupt’ the status quo and to be heard * support young people to test out their enterprising ideas * break down the
barriers for aspiring young entrepreneurs, by developing an enterprising culture based on encouragement and support Further information: Sellafield Ltd Social Impact Strategy ‘Can we help?’
Why Sellafield Ltd’s approach to social impact matters - Blog Facebook Group - Social Impact, Multiplied Cumbria Community Foundation - Transforming West Cumbria SHARE THIS PAGE The
following links open in a new tab * Share on Facebook (opens in new tab) * Share on Twitter (opens in new tab) UPDATES TO THIS PAGE Published 22 July 2020