WHITTIER — Rayburn Dezember’s plans for his tenure as Whittier College’s new trustee chairman are as cool, crisp and ambitious as those of a corporate chief pursuing previously undreamed of

heights of profit making. He intends to be chairman for only two years. During that time, he wants to add $25 million to the college’s meager endowment--more than was pumped into the

endowment in the entire first century of the college’s existence. “I can either do it or get it organized in that length of time, or they need to get somebody else,” said Dezember, who

speaks with the calm confidence of someone who started with nothing and now holds a number of powerful financial positions, including a place on the board of directors of the Federal Reserve

accomplish in business,” said Trustee Jim Mitchell. “He is very effective as a leader, and we think the time is right for his approach. Whittier College really needs an ambitious

fund-raising program at this point in its development.” Historically, the 100-year-old private college has paid little heed to cultivating financial support, reflecting, in the words of

trustee and former religion Prof. C. Milo Connick, “a reluctance on the part of our Quaker forebears to think in terms of money.” Endowment Doubled When President Eugene Mills took over

eight years ago, the college endowment stood at a little more than $6 million. It has grown to about $15.5 million, thanks to a six-year-old capital fund drive, the first in Whittier’s

history. But that sum is still painfully low, hobbling a college that--like so many other small institutions--is struggling financially under the declining enrollments of the post baby boom

years. “We’re having many problems fiscally right now because of the drop in enrollment,” one trustee said. “We’ve been struggling, I’d say, for the past 10 years.” Faculty salaries

stagnated and building maintenance and construction fell behind--the two areas that would likely benefit the most if Dezember accomplishes what he hopes. 80% of Students Aided With 80% of

its 988 undergraduates receiving some sort of financial aid, Dezember also thinks the college should woo more students who can pay their own way. He and other trustees say Whittier can

recruit the well-heeled without upsetting the ethnic mix it has cultivated in the student body, which is one-third minority or foreign. In examining the college’s needs, the 27 trustees

settled on a $25-million endowment increase as the barest, minimum requirement, said Dezember, who lives in Bakersfield. “In almost every respect we have moved ahead as far as we can without

a substantial infusion of money,” said Connick, adding that the college has made both academic and financial gains under Mills’ leadership. “What we want to do is make the next great leap

forward.” Whittier was named one of the best small, comprehensive colleges in the nation in a recent survey of college presidents conducted by U.S. News & World Report, a weekly news

magazine. Now nearing an end, the fund drive that more than doubled the endowment has also netted the college $25 million in total giving since 1981--more than the college raised in its

first 93 years. College officials will not disclose the college budget. But Mills said Whittier’s debt has decreased and is “normal” for an institution of its size. The college’s financial

worries are not life-threatening, trustees say. “The place is kind of in good shape,” said Dezember, assessing Whittier’s overall health. Called the ‘Obvious Choice’ Dezember’s election this

fall to the chairmanship marked a significant departure from the norm, but, said Trustee Charlotte Fusco, “He was the obvious choice.” “If he can’t do it, nobody can do it, of our board,”

said Fusco, referring to Dezember’s aggressive fund-raising goal. A college trustee for 15 years, Dezember is described in glowing terms by his fellow board members. They say he is bright,

persuasive, dynamic, ethical and hard working, a man who sets high goals and achieves them. What’s more, he has money, has given a great deal to the college, knows lots of other people with

money, and does not mind cultivating them. Dezember’s donations are anonymous, but he noted: “I think I’ve given enough to the point where I’m not bashful about asking people.” As for his

financial worth, he said, “We’re very comfortable financially. If I said anything more, I’d start getting letters in the mail.” His path to riches was round about. At Whittier, he was

student body president, majored in sociology and planned to become a Congregationalist minister. He was accepted into seminary, gave up his ministerial deferment to join officer training

school during the Korean War, and flunked the military physical because of back problems. After that, he went into business with his father-in-law, starting a ready-mix concrete business in

Bakersfield, and later a trucking business. In the early 1960s, he became one of a dozen founders of American National Bank, which now has 26 offices from Modesto to San Bernardino and $700

million in assets. He sold the trucking and concrete businesses two years ago and is now chairman of the board of American; the Central Pacific Corp., a holding company for American, and is

a director of the Bakersfield Californian newspaper; the Federal Reserve Bank of San Francisco, and Visa U.S.A. “I’m a believer that everyone serves in their own way in their own time in

their place,” said Dezember, whose wife also attended Whittier, along with two of his four children. “The one thing I bring to the party” is financial know-how. MORE TO READ