Play all audios:
On a street where billboard expressionism approaches performance art, the Sunset Boulevard Car Wash stands alone. Over the past seven years, owner Bob Bush has turned its lighted marquee
into a free-ranging forum for his sometimes baffling aphorisms on subjects ranging from Sophocles to carnauba wax. The slogans follow an unwavering format: Somebody, usually a carwash
employee, “sez” something, usually invoking one of Bush’s awful puns. Not all have gone over. “There was one where I said so-and-so, from the Braille Institute, sez, ‘I always drive out with
a clean car,’ ” recalls Bush, an Omaha native in his 60s. “One guy was incensed that I could be so insensitive to the blind, but I said, ‘How would they know it’s up there?’ ” In no
particular order, some Sunset Car Wash classics: * “Bob Brushless [alias for Bob Bush] sez, ‘If my bubbe had wheels, I’d run her through the carwash.’ ” * “Edifice Rex sez, ‘This carwash is
not all that complex.’ ” * “Marketing Director Odell Braziel sez, ‘Bring me your four-wheeled dogs, I’ll make them purr.’ ” * “Kamikaze Pilot Cockamamie Hiro sez, ‘For heaven’s sake, go down
in a clean one.’ ” * “Julie Brushless (alias for Bush’s daughter, July) sez, ‘Green is good.’ ” * “Gangrene expert Joseph Schmeckel sez, ‘Green is bad.’ ” * “Frank Rodriguez, scrubber to
the stars, sez, ‘We’ll bust our tuchis to clean your car.’ ” * “Hanukkah Harry sez, ‘It’s worth the gelt.’ ” MORE TO READ