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JESS DECIDED TO MAKE A CHANGE BUT IT WASN'T ENTIRELY STRAIGHTFORWARD 20:11, 01 Feb 2025 A mum ‘took a risk’ after finding herself unhappy in her old job. Jess Logue, 30, from Croxteth,
runs Spray Tans by Jessy in Old Swan. In recent months, Jess has become known for her viral stunts, from wearing a pink wig around Liverpool city centre to giving a spray tan to a snowman.
Jess said she became interested in this line of work while she was working as a hairdresser. She completed a barbering apprenticeship but when she got a job in the industry afterwards, it
wasn't what she imagined. She felt the role was heavily focussed on commission based sales, which she didn't enjoy. Speaking to the ECHO, Jess said: "There was so much focus
on commission. You got paid the minimum wage and then if you wanted to earn more money you'd go on commission, so the more haircuts you'd do, the more money you'd get.
"But then it came to a point where that's all they wanted you to do. One person working there said to me once, 'I want you to eat, sleep and breathe haircuts, I don't
want you to be doing anything else.' “I hated the job and thought, you know what, it’s not making me happy, and I absolutely love spray tans. I love fake tan. I always have since I was
little. A spray tan just makes you feel so much better. It's like confidence sprays onto the body. Because it made me feel like that, I wanted to make everyone else feel like
that." However, it took time for the business to get off the ground as Jess navigated the challenges of running her own business and preparing to be a mum. She said: “I was doing it
part time on evenings and weekends alongside my other job. With a business it's hard to just start off from scratch. You don't get everything there and then. Later, I became
pregnant as well. I was working full time Monday to Saturday and then doing spray tans in the evening until 9pm or 10pm. Article continues below “I was spray tanning three days after giving
birth because the Grand National was coming up. I knew I had all these clients booked in and I didn’t want to let them down.” Two years ago, with that experience fresh in her mind, Jess
decided to make a change and launch her own spray tan range. She said: “I was getting too busy with bookings. I physically couldn't fit in everyone that I wanted to, so I thought, you
know what, I'm just going to bite the bullet and throw myself into it.” Jess feels like her use of Instagram and social media is what makes her business stand out compared to her
competitors. She said: “Last year, I spray tanned a snowman and it just went massive. I also put a pink wig on and walked around town. You should have seen the tourists. I post videos of my
everyday life and I don't even think about it. I think people build trust with me because they see me so much and I just say it how it is.” Despite these highlights, Jess says there are
downsides to being your own boss. She said: “When you're self-employed, you think you get so much time to yourself. But when you're trying to build a business up, you literally
work any hour that you can just to build up your clients. “It has been hard in that way. I've had to be away from home a lot to do that. You can go on holiday when you need to. But on
the other hand, if I’m off sick, I don’t get paid.” Nevertheless, Jess is happy with how things have turned out. As well as training people to become a spray tan artist, she is also
preparing to bring out her own tanning range. She said: “I was just fed up with finding brands and not being fully happy with them. I'm bringing tanning solutions which other spray tan
girls around Liverpool or the UK can use themselves. “It was a big risk starting my own business but I was thinking, what’s the worst that can happen? You only get one life and you’ve just
got to give it your all. You've got to believe in yourself, put that hard work in for what you want and you will get it.” Article continues below