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A SECURITY GUARD CONTINUES TO LET LIMITED PEOPLE IN AT ONCE 13:24, 29 May 2025 Shoppers are still queuing for Liverpool ONE’s Sephora a week on from its opening. The cosmetics giant
officially landed in the city on Thursday, May 22, and it seems the hype isn’t dying down anytime soon. The new store is a beauty lover’s dream, with 135 of the world’s best brands under one
roof. Sephora occupies the 6,727-square-foot space formerly used by shoe and sportswear brand Footlocker on South John Street. Many spent the night before the grand opening in the shopping
complex waiting to get their hands on a goody bag. Worth hundreds of pounds and made up of 32 items, those lucky enough to secure one were treated to products such as Fenty Skin Cherry Dub,
Medik8 Surface Radiance Cleanse and One Size Ultimate Setting Powder. Although the goody bags are long gone, customers are still lining up to browse the store and its celebrity brands.
Inside, you will find everything from Makeup by Mario, Haus Labs by Lady Gaga, and Selena Gomez’s Rare Beauty to viral favourites Topicals, Glossier, and Glow Recipe. Alongside this,
Sephora’s team of beauty advisors is also on hand to offer customers an array of bookable services across makeup, skincare, hair, and brows. On the evening of Wednesday, May 28, people were
spotted queuing across from the store and along the elevator. The red rope still remained in place as a security guard ushered people as and when to come over on what seemed to be a
one-in-one-out basis. Speaking to the ECHO at the store, Sephora UK's MD, Sarah Boyd, explained why Liverpool was chosen as the next UK city to receive a store location. She said:
"First and foremost, from a fashion-forward and a beauty-forward perspective, Liverpool is one of the most important cities in the UK. "So when we first came [to the UK] two and a
half years ago and started looking at where we wanted to open stores, Liverpool was one of the very first cities that we came to look around. The level of excitement, not just from Liverpool
ONE but from the community at large has just been incredible. “When we first opened our first store in London in 2023, we immediately had this huge rush of social media with people asking,
'when are you coming to Liverpool? When are you coming to Manchester? When are you coming to Birmingham?' Article continues below "Liverpool was one of the cities that was
most vocal about wanting it. At the same time we were hearing all this great stuff about the community being very beauty-first, very focused on the getting-ready culture. "So for us, we
always knew we wanted to have a very big store here. Then it was just a question of time to find the right location. Liverpool ONE have absolutely delivered with this site, it's
incredible."