Emily mishler of the cultivated group: why we need more women founders & here is what we are doing…

Emily mishler of the cultivated group: why we need more women founders & here is what we are doing…

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AN INTERVIEW WITH KRISTIN MARQUET > ALLOW YOURSELF TO TRULY DREAM. Decide that the life of your dreams > is possible for you. Be an example of what’s possible. What you > think, you


 become. See it, embody it, believe it, and become it. > Look at what you’re already built with what you’ve come from! Be > so proud of the journey and never stop becoming. Ever. Keep 


your > head down and continue doing the work. Don’t compare yourself with > anyone else. Tap into everything that lights you up and allow > yourself to SOAR as high as you possibly 


can. Your mind is your only > limitation — what you focus on grows, and grows, and grows! As_ a part of our series about “__Why We Need More Women Founders__”, I had the pleasure of


interviewing Emily Mishler of The Cultivated Group._ _Born and raised in the rural Midwest of the United States, Emily Mishler is an intrepid optimist with a keen sense of adventure, eye for


design, hand in the start-up world, and heart for philanthropy. She is the driving force behind __The Cultivated Group__ and the world of __Esmè the Curious Cat__ — on a mission to ignite


and empower individuals and organizations to: “be the change you wish to see in the world”._ _Specializing in business development, creative strategic planning, and fundraising, Emily


launched her first company at the age of 22 and has since raised and distributed over $20M of private investment for private clients, for-profit entities and NGO’s._ THANK YOU SO MUCH FOR


DOING THIS WITH US! BEFORE WE DIG IN, OUR READERS WOULD LIKE TO GET TO KNOW YOU A BIT MORE. CAN YOU TELL US A BIT ABOUT YOUR “BACKSTORY”? WHAT LED YOU TO THIS PARTICULAR CAREER PATH?


Absolutely! Thanks for having us. I grew up in a very small town in the middle of the Midwest United States. I come from a family of farmers and values like hard work (sometimes to a fault),


exploration, diligence, tenacity, and grit were instilled in me from a very young age. Those rural “roots” were a piece of the inspiration behind our companies’ name: The Cultivated Group.


Hindsight tends to be 20/20 and all the dots tend to connect looking backward and that’s certainly a trend amidst my own eclectic career path. While I studied Communication and Design at


University, helping others through different opportunities was always a focal point. A series of decisions that I perceived to be big risks (at the time) and chose to jump and lean into,


whilst always keeping my eyes and ears open for possibility and opportunity were huge contributing factors as my career and life’s mission has continued to unfold. Doors and opportunities


presented themselves, to which I bet on myself and said “yes” (albeit sometimes with a bit of fear!) and based on my passions, experiences, and drive to influence the world for the better —


stumbled into corporate philanthropy as a career. In August of 2018, I completed a MBA with a concentration in Philanthropy and shortly thereafter, began a new chapter of life in travelling


the world and running my own location-independent, impact-driven companies. The work The Cultivated Group focuses on is all impact-based, which means at the end of the day our goal is to


make the world a better place and use businesses and the influence we all have in our day-to-day lives to be the vessels for doing so. I’ve always had a knack for adventure, an insatiable


curiosity, a creative flair, and a heart for helping others — and my career has absolutely been an extension of that. I grew up on a farm in the middle of the rural United States. We lived


very modestly and simply — serving others and giving of what we had was ingrained in our family’s “culture” from a very young age. CAN YOU SHARE THE MOST INTERESTING STORY THAT HAPPENED TO


YOU SINCE YOU BEGAN YOUR CAREER? Entrepreneur-life (or what I like to see it as… living life by design) is chalked full of interesting stories. It’s so funny to reflect upon and really think


about what’s transpired since I began the journey. Looking back, it’s fascinating to think about how “perfect” I believed I needed to be in order to move forward on things. It was a belief


system that was rooted in a lot of fear and feelings of inferiority, which really caused a lot of stalling and paralysis in my personal and professional life. Sometimes when we try things


that we’re not ready for, we fall down and develop a little proverbial bruising and sometimes scar tissue. When it “hurts” to get up as a result of those bruises or scar tissue, we can be


afraid of moving forward and trying again. Until we’re aware of it and decide to make different decisions, the things we fear (even if it’s success!) can hold us back from really


accomplishing our goals and making our dreams happen. Looking back, the lesson is that our greatest obstacle is ourselves and that _we can do anything we put our minds to_! I’ve made more


mistakes than I can count and recently made a commitment to myself to never miss twice. The funniest mistakes I’ve made I actually wouldn’t call mistakes at all; they were a reminder of


what’s important. In times that I felt like I needed to be “perfect” or felt a lot of pressure to be “professional”, hilarious things have happened to bring levity to the situation: i.e.


gracefully tripping down the stairs of a lecture hall full of 350+ people. The biggest things I’ve learned? Despite how we may feel or perceive others, we’re all human. _Do your best, be


kind, and laugh at the funny stuff — life is short!_ CAN YOU SHARE A STORY ABOUT THE FUNNIEST MISTAKE YOU MADE WHEN YOU WERE FIRST STARTING? CAN YOU TELL US WHAT LESSON YOU LEARNED FROM


THAT? Looking back, it’s fascinating to think about how “perfect” I believed I needed to be in order to move forward on things. It was a belief system that was rooted in a lot of fear and


feelings of inferiority, which really caused a lot of stalling and paralysis in my personal and professional life. Sometimes when we try things that we’re not ready for, we fall down and


develop a little proverbial bruising and sometimes scar tissue. When it “hurts” to get up as a result of those bruises or scar tissue, we can be afraid of moving forward and trying again.


Until we’re aware of it and decide to make different decisions, the things we fear (even if it’s success!) can hold us back from really accomplishing our goals and making our dreams happen.


Looking back, the lesson is that our greatest obstacle is ourselves and that _we can do anything we put our minds to_! NONE OF US ARE ABLE TO ACHIEVE SUCCESS WITHOUT SOME HELP ALONG THE WAY.


IS THERE A PARTICULAR PERSON WHO YOU ARE GRATEFUL TOWARDS WHO HELPED GET YOU TO WHERE YOU ARE? CAN YOU SHARE A STORY ABOUT THAT? My father was a huge inspiration and influence in my life.


He was someone who taught me and in many ways showed me the profound example of living in the courage of our Truth. He was one of my most significant sources of encouragement and


inspiration. I am so grateful I had the time and relationship with him that I did and so unbelievably grateful for the friends, mentors, teachers, and allies that have come into my life


along the way. Mentors in my life have come into my life in the most serendipitous ways and their impact in my life has been beyond words. Their ability to share their knowledge and


challenge me to grow into my purpose and potential is one of the things in life I value most. The mentors in my life are those who will kick my ass, cheer me on, and will. not. stop.


Although I am incredibly proud of many things in my life that have transpired professionally, I also know and believe we’re just getting started. Recently I was introduced to the idea and


reality of our mortality in the passing of the most significant people in my life. After 18 months of traveling around the world independently, exploring and expanding in every direction


possible, building and creating companies — I found myself back “home”, having lost my father, in a place I found familiar now operating as an entirely different person. Two weeks after his


passing, the United States’ shut-down in March of 2020 and I found myself surrounded by fear and turbulence, completely physically isolated. I don’t know if any of us “have it all figured


out” — but I am looking forward to sharing the tools and resources I discovered and employed throughout this challenging time, in hopes it will inspire and assist someone else through the


turbulence of different seasons and chapters of life. IS THERE A PARTICULAR BOOK THAT MADE A SIGNIFICANT IMPACT ON YOU? CAN YOU SHARE A STORY OR EXPLAIN WHY IT RESONATED WITH YOU SO MUCH?


Right now, I’m in the middle of Gina DeVee’s book “Audacity to be Queen”. What’s fascinating about the book is that it’s communicating many of the lessons I’ve been learning over the past 18


months. I’ve heard it said that if you want a crash course in personal development, start a company — and from my experience that couldn’t be more true. The book has resonated incredibly


well because the way we do business at The Cultivated Group is a little different than the traditional, masculine, status-quo of process development and forced outcomes: and Gina does an


incredible job of communicating an alternative way of doing business for the modern, engaged, and empowered entrepreneur — that just so happens to be ways we have been doing things at The


Cultivated Group since our inception. Rather than focusing on the “either/or”, we focus on the “and”; we lean into employing both masculine and feminine energies: * Playful _and


_Results-oriented * Intuitive _and _logical * Feeling _and _thinking * Being _and _doing * Spontaneous _and _predictable * Dynamic _and sturdy_ We don’t believe things have to be either/or


and we don’t believe that profit has to be at the expense of impact or fulfillment — and vice versa. We believe results come from being rather than doing. We don’t believe that our best


lives are lived from being overly responsible and pitifully reasonable, and working all the time. We believe our lives are meant to be lived, engaged with, and absolutely extraordinary. And


through our coaching programs with The Elevated Method; we’re redefining and orienting our relationship to what we believe to be possible, each and every day. We masterfully live in the


blend that is the masculine and feminine; empowering the best of both. And we’re anything but ordinary; as our results, clients, lifestyles, and the impact we’re able to have. DO YOU HAVE A


FAVORITE “LIFE LESSON QUOTE”? DO YOU HAVE A STORY ABOUT HOW THAT WAS RELEVANT IN YOUR LIFE OR YOUR WORK? Absolutely! Mahatma Gandhi’s quote “be the change you wish to see in the world” is


one that’s provided a lot of inspiration and a discerning lens as the journey of my life has unfolded. In fact, through our companies at The Cultivated Group, we’re redefining the phrase


“business as usual”. We believe doing the right thing is always the right move to make and through our clients and our work, we’re activating and empowering the change _they_ wish to see in


the world. Our companies and team are on a mission to bridge the gap between the great ideas, access to opportunity, and taking action to change and preserve this beautiful world in which we


live — one challenge at a time. Our focus isn’t overnight success: our focus is the consistency of thought and expansion of dreams and resources. This, when applied over time through


massive action, creates sustainable systems that influence positive and inclusive change: we empower and equip our clients to become forces for good in this world. We use a combined approach


of both services and products to equip our clients with the _tools and skills _they need and an extra set of hands (in some cases) to be able to make thoughtful choices when building,


stewarding, enhancing, growing, and scaling their businesses. HOW HAVE YOU USED YOUR SUCCESS TO MAKE THE WORLD A BETTER PLACE? We’re thrilled to be working on projects in a few different


industries and sectors that are all impact-based. One project specifically is with a non-profit organization whose mission is to democratize access to outer space through building the


infrastructure necessary to support our world’s future and beyond! Because we believe life happens in the full spectrum and we understand that sometimes founders need the right tools and


guidance to activate and ignite their ideas, we recently launched a product offering of download-able business building tools to move the needle in business and life. We’re providing


equitable access to business consulting without the hourly fee through a new branch of our companies called The Elevated Method. We’re transforming businesses from the inside-out, creating


through purpose with intention: we’re elevating the art of living. OK, THANK YOU FOR THAT. LET’S NOW JUMP TO THE PRIMARY FOCUS OF OUR INTERVIEW. ACCORDING TO THIS EY REPORT, ONLY ABOUT 20


PERCENT OF FUNDED COMPANIES HAVE WOMEN FOUNDERS. THIS REFLECTS GREAT HISTORICAL PROGRESS, BUT IT ALSO SHOWS THAT MORE WORK STILL HAS TO BE DONE TO EMPOWER WOMEN TO CREATE COMPANIES. IN YOUR


OPINION AND EXPERIENCE WHAT IS CURRENTLY HOLDING BACK WOMEN FROM FOUNDING COMPANIES? At the end of the day, I believe we’re in a time in which there are more opportunities for women to start


companies than ever before; to follow their dreams and passions, to create lives we’re absolutely on-fire for, and fully expressed through. What’s currently holding us, as women, back from


founding companies is our relationship with ourselves. CAN YOU SHARE WITH OUR READERS WHAT YOU ARE DOING TO HELP EMPOWER WOMEN TO BECOME FOUNDERS? With ourselves and clients, we’re leaning


into our feminine ability to create, transform, connect, and grow — without hurting ourselves or others. We’re cultivating our ability to clearly hear our intuition _and _trust it. We’re


deepening our relationship with ourselves, our Source, and healing and growing our ability to trust ourselves. For us, it’s all about paying it forward and equipping and empowering others.


Our organization is driven and led by the mantra and mission “be the change you wish to see” in the world and empower and inspire others to do the same. Our mission is to connect impactful


ideas and opportunities to provide access, action, and ignite equity to change and preserve our world. We don’t believe goodness and success are mutually exclusive, so the metrics we measure


to gauge success also include making the world a better place! At The Cultivated Group, we believe that if your dreams include only you, they’re too small. If that’s the case, you’re going


to need more incredible, intentional, aligned, passionate, and purpose-driven people around you and in order to move things forward, effective communication will be critical. Two incredible


tools to communicate and align your team are your mission and vision statements. These communicate why your organization exists (mission) and what you will accomplish (vision). As we worked


with clients, we recognized that this isn’t as common-practice as we’d hoped and to fill a growing need, we put together a few free resources at The Elevated Method — one of which is a


Mission & Vision Statements Guide! THIS MIGHT BE INTUITIVE TO YOU BUT I THINK IT WILL BE HELPFUL TO SPELL THIS OUT. CAN YOU SHARE A FEW REASONS WHY MORE WOMEN SHOULD BECOME FOUNDERS? Our


world needs empathy, compassion, and intuition in our executive suites. We need examples of what’s possible with masculine energy and femininen energy — they are meant to coexist in their


fullness. Many of the structures currently at play have been in predominantly masculine energy for thousands of years — in fact, society is built upon many more masculine principles. This


has nothing to do with “male” or “female” and everything to do with the intention and energy being put into tasks, structures, and the “how” of how we live our daily lives. It’s time for the


pendulum to swing the other direction to balance the scales and bring more equanimity to the workplace and into our lives. OK SUPER. HERE IS THE MAIN QUESTION OF OUR INTERVIEW. CAN YOU


PLEASE SHARE 5 THINGS THAT CAN BE DONE OR SHOULD BE DONE TO HELP EMPOWER MORE WOMEN TO BECOME FOUNDERS? Rather than focusing on the “should”, I’d love to share a few tips to encourage and


empower you to _become the kind of person you want to be_. This internal shift in the ways in which we operate, and the space we operate from equips us to be able to make decisions not from


the place we currently are, but the place we _know_ is meant for us. * ALLOW YOURSELF TO TRULY DREAM. Decide that the life of your dreams is possible for you. Be an example of what’s


possible. What you think, you become. See it, embody it, believe it, and become it. Look at what you’re already built with what you’ve come from! Be so proud of the journey and never stop


becoming. Ever. Keep your head down and continue doing the work. Don’t compare yourself with anyone else. Tap into everything that lights you up and allow yourself to SOAR as high as you


possibly can. Your mind is your only limitation — what you focus on grows, and grows, and grows! * MAKE A DELIBERATE DECISION & TAKE ALIGNED, INSPIRED, IMMEDIATE ACTION. Know that things


of quality have no fear of time. When it comes to living the life of your dreams, there is no room for _try_. And that doesn’t mean we believe in focusing on outcomes exclusively or forcing


outcomes. But there is a big difference between wanting something and becoming unavailable to not have it. Become unavailable to not have the experiences and fulfillment you want; become


unavailable to not live the life of your dreams. The goal here is to allow ourselves and our lives to unfold, as we take inspired, immediate, and aligned action in the direction of that


unfolding. In nature, we don’t pull flowers open in order to see them blossom — we trust there is a natural process and we allow them to take their natural course; appreciating their beauty


in each season and stage of growth. We also have the ability to cultivate this within ourselves! * FOCUS ON THE INTERNAL SHIFT & BECOME YOUR OWN BEST ADVOCATE. The way we see it, our


lives shift internally before we experience external results. As a leader and founder, our values and vision shift the direction and trajectory of the entire company. Get clear on those


values and what matters to you! Be intentional about aligning your life with your values and you will feel much more at peace. Pursuing a life of impact means accepting a journey of


criticism. In attempting to change 100 lives, you will inherently upset 10 people. Too often we slow down or don’t start for the worry of the 10 to the expense of the 90 needing our gift.


Focus on the 90 and go! Our goal isn’t perfection here: our goal is significance, alignment, and impact. * SURROUND YOURSELF WITH ALIGNED COMMUNITY: THOSE WHO TRULY, DEEPLY SUPPORT YOU. Just


because the journey is independent doesn’t mean it has to happen in isolation. Surround yourself with people, organizations, and be open to opportunities that are headed in the direction


you want to go and at a similar velocity. You may not find people who are on the exact same path, but you absolutely will find “running buddies” that you can grow, train, challenge, laugh,


and learn with! There is beauty and growth in having high standards, but don’t allow yourself to be seduced by the stronghold that can be standards of perfection. That kind of a mentality


can paralyze us from forward movement and As much as we hate to admit it, much of our lives we’re not in control of. What we _can_ control is the way we respond to things. Knowing that we’re


not in control, we can learn to Trust Life, ourselves, and others. In choosing to trust and live in integrity with our life’s purpose, mission, and assignment — we can allow ourselves to


lean into the adventure, loosen the reins and our tighthold on control, influence the things that are within our scope, and seek joy in the process and journey of becoming. * HAVE COURAGE


& BE KIND. While the business-world to date has been built primarily upon masculine principles, feminine leadership is a totally different ballgame. Leaning into the essence of who we


are as women; discovering our unique and innate qualities, skills, abilities — _that _is how we change the world. There isn’t a rule written in stone that success has to be difficult or


struggle-filled. We believe it’s possible to achieve results from a pleasurable place. Meeting resistance, confusion, or obstacles as you pursue your passions/goals? That may mean it’s time


for radical self-honesty and to lean into listening a little more than we’re “doing”. The way we do business is a co-creative fluid framework with the incredible intuitive powers we all


possess. Have the courage to embark upon _your _journey and see what your Life has in store for you! Remember: things of quality have no fear of time and like we mentioned before, although


much of the beginning stages of opportunities can be independent, that doesn’t mean they need to be engaged with isolation. The most important relationship you’ll have with a business-owner


or creative is the one you have with yourself. Learn to surround yourself with others who believe what you believe. Get more honest with yourself and those around you. Vulnerability breeds


radical transformation and brilliance. Live there! Breathe there. Create there. YOU ARE A PERSON OF GREAT INFLUENCE. IF YOU COULD INSPIRE A MOVEMENT THAT WOULD BRING THE MOST AMOUNT OF GOOD


FOR THE GREATEST NUMBER OF PEOPLE, WHAT WOULD THAT BE? YOU NEVER KNOW WHAT YOUR IDEA CAN TRIGGER. Thank you! That’s very kind — and a really tough question, especially considering the state


of the world at the moment. If I could inspire a movement, as simple as it sounds, it would be one of leading our lives with kindness, consideration, and thoughtfulness. Each of us has


different experiences, all of which have inherent value, and if we’re open to it there is much we can learn from one another! _That _is how we begin to change the world: first through


extending that kindness, thoughtfulness, and consideration inward; and then outward. WE ARE VERY BLESSED THAT SOME VERY PROMINENT NAMES IN BUSINESS, VC FUNDING, SPORTS, AND ENTERTAINMENT


READ THIS COLUMN. IS THERE A PERSON IN THE WORLD, OR IN THE US WITH WHOM YOU WOULD LOVE TO HAVE A PRIVATE BREAKFAST OR LUNCH WITH, AND WHY? HE OR SHE MIGHT JUST SEE THIS IF WE TAG THEM.


Absolutely! I enjoy learning from others’ stories and experiences: particularly Gina DeVee, Brene Brown and Elizabeth Gilbert. Each being intelligent and brilliant women of influence and


integrity, their ability to engage fully in life (and vulnerability) has inspired the way I “show up” in life tremendously. Given the opportunity, I’d love to sit down with them for a coffee


or meal and believe we could learn much from each other! HOW CAN OUR READERS FURTHER FOLLOW YOUR WORK ONLINE? EMILY MISHLER Instagram: @emilymishler Facebook:


https://www.facebook.com/emily.mishler LinkedIn: https://www.linkedin.com/in/emilymishler Website: www.emilymishler.com THE CULTIVATED GROUP Instagram: @thecultivatedgroup Facebook:


https://www.facebook.com/thecultivatedgroup LinkedIn: https://www.linkedin.com/company/the-cultivated-group Website: www.thecultivatedgroup.co ESMÈ THE CURIOUS CAT: Instagram:


@esmethecuriouscat Facebook: https://www.facebook.com/esmethecuriouscat Website: www.esmethecuriouscat.com THANK YOU FOR THESE FANTASTIC INSIGHTS. WE GREATLY APPRECIATE THE TIME YOU SPENT ON


THIS.