THE CHOCOLATE MAKER HAS REDUCED ITS FREDDO MULTIPACKS BY 20%, BUT THE PRICE OF IT HAS REMAINED THE SAME IN SOME MAJOR SUPERMARKETS 12:30, 30 May 2025 Cadbury has reduced the size of one of

its beloved chocolate products while the price has remained the same in a blow to shoppers. The chocolate maker has reduced its Freddo multipacks by 20%, but the price of it has remained the

same in some major supermarkets. According to a report from the Grocer Magazine, the former Freddo 5x18g and Freddo Caramel 5x19.5g multipacks both had a pre-promotional price of £1.40 at

Tesco. However, they have since been replaced by 4x18g and Freddo Caramel 4x19.5g multipacks - both still priced at £1.40. This was also seen at Morrisons, which has sold both the five-pack

"Meanwhile, other costs like energy and transport, also remain high. READ MORE: DWP Winter Fuel Payment won't be reinstated for one group despite U-turnREAD MORE: Santander giving

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to your inbox. Article continues below “This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face

considerable challenges. “As a result of this difficult environment, we have had to make the decision to slightly reduce the weight of our Cadbury Dairy Milk Freddo multipacks so that we can

continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect." Shrinkflation happens when consumer products get smaller in

weight, size or quantity while their prices stay the same or even increase. While skimpflation is when a product swaps out ingredients for cheaper alternatives, again without changing the

price. SIGN UP TO MIRROR MONEY'S NEWSLETTER FOR THE LATEST ADVICE AND NEWS From universal credit to furlough, employment rights, travel updates and emergency financial aid - we've

got all of the big financial stories you need to know about right now. Sign up to our Mirror Money newsletter here. The strategy is used to boost or maintain profit margins and is mainly

utilised by companies in the food and drink industry. Shrinkflation can seem sneaky as some users pointed out in this Lidl case, but is not illegal as producers will still continue to

indicate the weight, volume or quantity on their packaging. Article continues below It became a common practice among retailers in 2022 amid record-high inflation and supply chain issues. An

investigation by the consumer group Which? in 2024 found that a large number of companies had implemented the practice. These included supermarket chains such as Tesco and Morrisons and

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