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The Story Lab has appointed Jayde Walker as group content partnerships director, Melbourne. The announcement: > The Story Lab, Dentsu Aegis Network’s premium entertainment > content
business, has appointed Jayde Walker as Group Content > Partnerships Director in Melbourne. Leading the Partnerships and > Sponsorship team, Jayde’s focus will be on creating ambitious
> media-led content partnerships that deliver business value for > clients. > > She joins the business with broad experience, having spent the past > three years client side
within Deakin University’s central > marketing division and, prior to that, as part of the > > Strategic Integration and Planning Team at Seven Network RED. Jayde > is an
experienced publicist and journalist with stints at Seven > Network, Nine Network and The Queensland Times. > > Adriana Colaneri, Managing Director of The Story Lab, said: >
“Strengthening the content partnerships capability is a key focus > for The Story Lab this year and Jayde is an exceptional asset to > lead the team in Melbourne. With her diverse
experience and skill > set on client side, media sales and as a content creator, she is > best placed to accelerate growth of our Content > > Partnerships offering in 2018. I am
exceptionally happy to be > welcoming her to our team.” > > Jayde Walker said of her appointment: “I’m incredibly excited to > join The Story Lab team. They’re a dynamic agency
producing > fantastic work in market, with the support and scope todrive some > truly amazing content innovations. I’m looking forward to > expanding our offering in 2018, and
developing unique partnership > propositions that help our clients tell their brand story in a > compelling way.” > > The Story Lab elevates ad funded partnerships, sponsorships
and > influencer programmes into big entertainment ideas with distinctive > IP, distribution and activation. The Story Lab has evolved its > Australian offering over the past 12
months to include end-to-end > content capability and has grown its team of content experts, with a > focus on growing the Content Partnerships capability this year. > > Jayde’s
appointment also comes off the back of a successful 2017 > for The Story Lab, with Sydney and Perth office launches, as well as > an outstanding awards season winning two Effie
Awards, Global WARC > Media Award, Mumbrella BEFest and Asia Pacific PR Excellence Awards. > > Source: Dentsu Aegis