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Mamamia is launched a audio-based dating experiment – Eligible The announcement: _THE WORLD’S FIRST DATING PODCAST (WITH A TWIST): WILL IT BE LOVE AT FIRST SOUND?_ _If you’re tired of
looking for love in all the wrong places, it might be time to shut up and listen. Over-promising and under-delivering has left us with dating app fatigue, and so this Valentine’s Day Mamamia
is changing the game._ ADVERTISEMENT _Mamamia has created the world’s first dating podcast, (there might be an obscure one in Norway – but we certainly haven’t heard of it). ‘Eligible’ will
let women get back to trusting what their ears are telling them, before taking things further; a conscious coupling of ancient instinct and podcast convenience._ _Plus, all Mamamia’s
eligibles will come with references, meaning we’re not wasting her time. Eligibles can also be male, female or gender non-binary, catering to our female audience regardless of her
sexuality._ _Mia Freedman, Mamamia’s Co-founder and Chief Creative Officer, who revealed Eligible at Mamamia’s Upfronts in October, said: “Our audience are tired of swiping left or right and
getting nowhere, and a podcast gives us the perfect opportunity to tap into her innate ability to tell a lot from someone’s voice. Eligible is for singles and non-singles for the
entertainment factor, and I hope we get to celebrate some successful matches in season one.”_ _Eligible is hosted by Rachel Corbett, who regular Mamamia listeners will know brings a
typically candid Mamamia perspective to all things dating. At the end of each episode’s intro to the eligible, Rachel will share a passcode that listeners can use to open up more information
about the eligible on mamamia.com.au, including seeing their picture and how to get in touch._ _Series one, which consists of 12 weekly episodes, is sponsored by Fantastic Furniture and is
dropping (or maybe picking up) this Friday 14th February at 3pm._ _Mamamia is Australia’s largest owned and operated new audio network, and its raft of award-winners include: ‘The Quicky’,
Best Podcast at Mumbrella Publish; ‘No Filter’, a Spotify Pick Of The Decade; and ‘The Split’ (a collaboration with Westpac), Best Use Of Podcast at the International Native Ad Awards in
Berlin._ SOURCE: Mamamia media release