The body for media agencies in Australia has appointed two new co-chairs with the body’s aim to place more emphasis on people and interactive in 2013. The Media Federation of Australia

appointed Leonie Kerley, IKON’s national people & culture director and Efi Richter, MediaCom’s head of people & culture to co-chair the MFA’s People Committee. Meanwhile, Ellie

Rogers, IKON’s national digital director and Travis Johnson, MediaBrand’s commercial director have been appointed to co-chair the Interactive Committee. The announcement: > As part of its

 focus on ensuring the industry is providing the best > people with the best resources, as well as education and > accountability for clients, the Media Federation of Australia has

am extremely passionate about our industry and making a > positive impact from a thought leadership point of view with our > people. I would love to see our industry lead some 

progressive > initiatives in the people space and be the first to do so,” Kerley > said. “I think my People/ HR background and Efi’s media industry > background are a perfect 

complement to each other and I am looking > forward to working together as Co-Chair of the MFA People Committee > to further enhance our industry’s focus on our people.” >  > 

Interactive Committee Co-Chairs are IKON National Digital Director > Ellie Rogers and Mediabrands Commercial Director Travis Johnson. >  > “Both Ellie and Travis have been leading 

the digital space for > their agencies, and recently with the committee set the industry’s > priorities in this space for 2013,” said MFA President Henry > Tajer. “Education and 

measurement are the key areas we believe > will make the key difference for driving the industry forward with > the goal of improving operational efficiencies.” Source: MFA press

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