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Napa Valley Publishing has launched a business stimulus program that will be available to locally-owned and -operated businesses and provide matching advertising credits for use in print and
online.
Lee Enterprises, Inc., a leading provider of news, information and advertising in 77 markets nationwide, recently announced the company has launched a local business stimulus program aimed
at helping businesses adapt and thrive in a rapidly evolving economic environment.
“This stimulus program follows the highly successful grant program we launched in March of this year,” said Ray Farris, Lee operating vice president and vice president of advertising. “While
providing nearly $5 million of much-needed marketing grants to local advertisers, we gained great insight into the challenges our customers are facing. We’ve shaped the business stimulus
program to meet those challenges and help local business not only recover, but flourish, in today’s business climate.”
Lee Enterprises is the parent company of the Napa Valley Register, St. Helena Star, Weekly Calistogan, and two magazines: Inside Napa Valley and Distinctive Properties.
The program will be available to locally-owned and -operated businesses and will provide matching advertising credits for use in print and digital products, as well as the company’s broad
suite of digital services such as website design, text marketing, managed email marketing and more.
“Our goal with the local business stimulus program is to assist our advertisers in being far better prepared to communicate with their customers regardless of external challenges,” said Lee
Vice President of Local Advertising Joe Battistoni. “Our company has made significant investments in multiplatform communication technologies that allow our clients to have one–on-one
conversations with their customers, which is essential in these business conditions.”
“We’ve heard from partners big and small how significant the grant program was at a time when they needed it the most,” Battistoni added. “Now it’s time to focus on the future and help them
move forward.”
The company will make up to $5 million available to local businesses through monthly grants ranging from $250 to $15,000. The grants will be awarded in August, September and October of this
year.
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