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To mark the launch of Westerwood Whitening, Real Good Dental created a viral marketing campaign by using water pressure to stencil writing into dirty walls in the West End of Glasgow. Known
as 'clean graffiti', the brand created a stir by writing 'Imagine what we can do for your smile' outside landmarks, subway stations and the university. The campaign was
designed to display the transition from dirty to bright to illustrate its transitional whitening products. Available only in practices, Westerwood's Premium Whitening Gel requires a
prescription from a licensed dentist. The professional-grade whitening gel is specially formulated to deliver optimal results while minimising sensitivity and protecting your teeth from
damage. The prescription-strength gel is safe, effective, and tailored to patients' unique needs. The PAP (Physically Activated Peroxide) professional teeth whitening system uses a
combination of hydrogen peroxide and sodium bicarbonate to break down and lift away discolouration and stains from the surface of teeth. The treatment is gentle and does not cause any damage
to the enamel or underlying dentine of the teeth. This method of whitening can provide up to eight shades of whitening in just one session. The brand also has whitening strips and kits
available for at-home use. The PAP formula used in the strips and kits have been scientifically proven to whiten and brighten teeth after a few uses, as shown in the clinical trial study by
the _Journal of Applied Oral Science_.1 To find out more, visit https://www.westerwoodwhitening.com/. REFERENCES * Bizhang M, Domin J, Danesh G, Zimmer S. Effectiveness of a new non-hydrogen
peroxide bleaching agent after single use - a double-blind placebo-controlled short-term study. _J Appl Oral Sci_ 2017; 25: 575-584. Download references RIGHTS AND PERMISSIONS Reprints and
permissions ABOUT THIS ARTICLE CITE THIS ARTICLE Clean graffiti campaign shows the power of teeth whitening. _BDJ Team_ 10, 42 (2023). https://doi.org/10.1038/s41407-023-1872-8 Download
citation * Published: 19 May 2023 * Issue Date: 19 May 2023 * DOI: https://doi.org/10.1038/s41407-023-1872-8 SHARE THIS ARTICLE Anyone you share the following link with will be able to read
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