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EXPLORE MORE Gap’s latest campaign pays touching tribute to Stephen “tWitch” Boss, who died by suicide at age 40 on Dec. 13. Prior to his untimely passing, the beloved “Ellen DeGeneres Show”
DJ and dancer posed for ads for the retailer’s upcoming collaboration with Haitian-owned menswear label The Brooklyn Circus. “The Brooklyn Circus and Gap share in the heartbreaking loss of
beloved icon Stephen ‘tWitch’ Boss, who was a longtime supporter of the BKc community, [founder and creative director] Ouigi’s work and a core part of this campaign thanks to his personal
friendship with Ouigi Theodore,” a press release for the campaign reads. Allison Holker Boss, the late choreographer’s wife, shared a statement as well. “When Stephen and I first saw his
images from the campaign, it brought tears to our eyes. He was so moved by how they captured his true essence, and he was excited for the world to see them,” she said. “We pay tribute to
Stephen’s life by sharing these images in homage to the joy and light he brought to everyone around him.” Gap also announced that it will support the 988 Suicide & Crisis Lifeline by
donating to Vibrant Emotional Health in Boss’ honor. The org provides free and confidential around-the-clock emotional support and care to those in need. Other stars in the Gap × The
Brooklyn Circus campaign include “Pose” actor Indya Moore, “Euphoria” star Javon Walton and model and activist Bethann Hardison. <?php /** * Inline slideshow arrow. * * @package
nyp-editor */ ?> Previous 1 of 6 <?php /** * Inline slideshow arrow. * * @package nyp-editor */ ?> Next Advertisement Advertisement Advertisement The collaboration “explores the
concepts of individuality, movement and modern prep — blending academia, music and Black culture and street style from the 1960s through today,” per the press release. Signature styles from
both brands are represented, including the cuffed chinos and varsity jacket modeled by Boss in the campaign. The line hits both brands’ websites Tuesday and will also be available to shop at
select Gap stores as well as The Brooklyn Circus’ Boreum Hill flagship. <?php /** * Inline slideshow arrow. * * @package nyp-editor */ ?> Previous 1 of 6 <?php /** * Inline
slideshow arrow. * * @package nyp-editor */ ?> Next Advertisement Advertisement Advertisement Boss began working with DeGeneres as a guest DJ on her talk show in 2014, eventually becoming
a co-executive producer in 2020. He and Holker celebrated their ninth wedding anniversary days before his death, and shared three children: Weslie, 14, Maddox, 6, and Zaia, 3. _IF YOU OR
SOMEONE YOU KNOW IS AFFECTED BY ANY OF THE ISSUES RAISED IN THIS STORY, CALL OR TEXT THE SUICIDE & CRISIS LIFELINE AT 988._