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LOS ANGELES—Mobile virtual network operator Amp’d Mobile announced it will begin selling advertising spots within its video content offerings. The carrier said it partnered with advertising
vendor Rhythm NewMedia for the service. Procter & Gamble will be the first to advertise in the space. The company will promote its Herbal Essences products through the carrier’s Overdose
VOD and Amp’d TV offerings. In other Amp’d news, the carrier said it is launching a hybrid pricing plan that incorporates pay-as-you-go billing with bucket-of-minute rates normally
associated with postpaid offerings. The plan allows subscribers to pay month-to-month if they route billing through a debit or credit card, said Amp’d. The plans include 500 anytime minutes
for $30 plus 45 cents for each additional minute; 1,000 anytime minutes for $50 plus 45 cents for each additional minute; 1,500 anytime minutes for $70, plus 40 cents for each additional
minute; and 3,000 anytime minutes for $100 plus 25 cents for each additional minute. All of the hybrid plans include domestic long-distance and no roaming charges. Customers who choose the
company’s hybrid plan also will have access to the company’s portfolio of multimedia content, said Amp’d.