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Bollywood celebs endorsing pan masala brands is not new. What’s sad is these advertisements continuing even in 2021. Recently many of these pan masala brands also came under the scrutiny of
Advertising Standards Council of India (ASCI). Most of these ads do not directly advertise pan masala and claim to advertise _elaichi _or mouth fresheners. However, the packaging is pretty
much the same and this form of surrogate advertising is also quite problematic. 1. AJAY DEVGN Bollywood actor and producer Ajay Devgn has long been associated with Vimal Pan Masala. He has
become the face of the brand and has featured in multiple ads. THE LATEST BEING THE AD THAT ALSO FEATURES SHAH RUKH KHAN. 2. TIGER SHROFF Tiger Shroff was roped in by Pan Bahar for their
recent ad campaign – _Kamyabi_. > @iTIGERSHROFF Being such a fitness freak yourself is it okay to > promote pan masala? > You have so many followers, your actions are also followed
by so > many people. > How can you promote such things? > — अतुल भार्गव Atul Bhargava > (हिंदू)🇮🇳 (@sanki_aadmi) September 27, 2021 3. MAHESH BABU The same ad by Pan Bahar also
featured Mahesh Babu alongside Tiger Shroff. Fans weren’t pleased seeing one of their fave stars in a Pan Masala ad. ADVERTISEMENT 4. SHAH RUKH KHAN Shah Rukh Khan first featured in a Vimal
ad earlier this year alongside Ajay Devgn. The collaboration of two actors came as a surprise to the fans. It should be noted that Vimal Pan Masala was the streaming partner of IPL this year
and the ad was seen by millions of people on TV. 5. SALMAN KHAN Salman Khan also joined the Pan Masala bandwagon with this ad for Rajshree Elaichi. Netizens called these actors a part of
the Pan Masala cinematic universe. > Pan Masala Universe 🔥🔥 https://t.co/BM0FSjp9Z2 > — Akash (@ExpctTheUnxpctd) April 9, 2021 6. RANVEER SINGH Ranveer Singh was roped in by Kamla
Pasand for their latest ad that featured Amitabh Bachchan too. There have been reports that Amitabh Bachchan withdrew from the advertising for the brand this October. ADVERTISEMENT 7.
HRITHIK ROSHAN Dilbagh’s new ad for Signature Elaichi features Hrithik Roshan. The ad aired earlier this year and netizens weren’t happy seeing another actor endorsing pan masala. What do
you think about these famous people and their endorsements?