[embedded content] Fed up with his dairy cows using makeshift means to reach an itch, one farmer decided to invest time and a few dollars to construct his own scratching post. Interestingly

enough, the hard-bristle back scratcher is nothing more than a repurposed street sweeper brush fixed to a deeply secured post. The minute-long clip features three dairy cows jumping for joy

after their itch relief and then alerting the next bovine in line. Who knew such a simple brush could do so much?