VR tie-in invites movie fans to live the Assassin’s Creed life

VR tie-in invites movie fans to live the Assassin’s Creed life

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The immersive virtual reality app isn’t a “game,” per se, but it does use footage shot on location from the sets of the movie’s filming, both in Malta and at the Burbank sound studio. AMD is


a partner, and used Radeon GPUs to render the final product.


Alienware is also on board for this marketing mega team-up, and will provided PCs that power Oculus Rift demo stations at AMC theatres in SF, LA, Austin and NYC. Six theaters in total will


get the in-person experience, so hyped up Assassin’s Creed fans can get sweaty-faced prior to or after seeing Michael Fassbender swan dive from Inquisition-era architecture.


The new VR experience makes its official debut at the 2016 Game Awards streaming tonight. This is the kind of smart VR tie-in that should hopefully help the medium as much as it helps


promote the film – until we get some VR narrative that really blows us away in its own right, riding the coattails of other big budget media makes a lot of sense.