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Modern human beings have a shorter attention span than goldfish: ours is, on average, below eight seconds while the little fish can focus for nine seconds. These decreasing attention levels
are driven by people’s constant use of technology. One study found that people’s dependence on digital stimulation has become so high that 67% of men and 25% of women would prefer to
experience an electric shock rather than doing nothing for 15 minutes. Children are no different. They occupy a hyper stimulating world and find it difficult to sit through a 40 minute
lesson or focus on a single task. Many schools and universities are now turning to the very technology that can be such a distraction. One of the avenues they are exploring is gamification -
integrating games and their principles into learning. Our research has shown that gamification has the potential to boost student learning and motivation. THE GAME IS CHANGING Gaming has
become a huge industry and is now even more valuable than the movie industry. A recent study found that teens spend an average of nine hours each day on their devices, with nearly four of
these hours spent playing games. But schools are starting to realise that merely putting devices in pupils’ hands won’t magically restore their attention during lessons. Children need new
teaching methods to accompany these new devices. To this end, some schools are turning to gamification. Gamification normally involves game-like elements such as leaderboards, levels and
badges. These are underpinned by storylines and delivered using creative and appealing aesthetics. Leaderboards rank participants, while levels typically give the player additional benefits.
Badges are symbols of achievement. In a sense this is how education has always worked. Individual examinations are challenges, passed across a number of years - or levels. Pupils then earn
a certificate, or badge. But a qualification is not a gamified experience because it doesn’t adequately fulfil the key principles of a well designed game: clearly defined goals, a
transparent scoring mechanism, frequent feedback, a personal choice of approach and consistent coaching. GAMIFICATION OF THE CLASSROOM Gamification is slowly proving its classroom mettle.
Some research suggests that, if it’s properly applied, gamification can improve attendance, enhance understanding of content, encourage engagement and ultimately improve academic
performance. We decided to integrate gamification into an existing fourth year course at a South African university. Traditionally, the course is delivered to students through social media
platforms. This time around we built in an additional game layer. This created a scenario that saw students pursuing a corporate career and competing for executive positions at a large
company. Throughout the course, corporate aesthetics and a corporate style of communication and feedback were adopted. Students were recognised for meeting learning objectives, displaying
academic progress, collaborating around activities and socialising with peers. They were awarded badges and points, which opened up opportunities for real-world benefits: marks, privileges
like choosing their own project teams, and even letters of recommendation. They constantly competed to appear in the top 10 leaderboard. Our research found that students were highly
motivated by gamification. They worked hard to try and master the content, as well as engaging with their peers about it. Since the game was based on rewarding learning outcomes and sharing
their knowledge, students found gamification relevant and beneficial to their learning. CRASHING THE GAME There were challenges alongside the benefits. For starters, students had to invest
more time in the course than they might ordinarily. To stay ahead of the game, they had to keep up with their peers. Those who simply couldn’t keep up fell out of the game, which made it
harder to re-engage them. Some students also gave up because they weren’t receiving rewards frequently enough for their liking. Teachers, too, must invest a lot of time in running the game -
never mind the demands of the traditional course. Gamifying a classroom requires a significant investment in time and sometimes money. We also found that there was a need to ensure a
balance between competition - something gamified courses encourage - and helping develop socially cohesive students. This requires care from the teachers, who must ensure that collaborative
tasks and social skills like empathy and mutual respect are rewarded within the game. LEVELLING UP Despite the challenges, our research suggests that gamification techniques can provide
interesting avenues to motivate student learning. There are several free tools available to help teachers implement gamification in the classroom. Kahoot!, for instance allows teachers to
run gamified quizzes where students participate with their own devices and are placed on a leaderboard that the whole classroom can see. Open badge platforms like Credly allow teachers to
issue their students with badges, while platforms like Classcraft allow teachers to use role play scenarios in their lessons. Gamification could, quite literally, be a game changer in the
classroom if implemented correctly. As a teacher who recently tried gamification for the first time told one of the authors: > The students rush to class even though it is Maths. They
often tell > me it is the highlight of their day.