Clinikk focuses on the “missing middle”- over 600 million Indians who can neither afford private insurance nor are covered by a corporate plan, but aspire for quality private care. Without

access to an outcome focused primary care model as well as adequate health protection, this segment falls under the high risk category, staring at catastrophic medical expenses. Currently,

health insurance options offer limited protection, mostly for hospitalisations alone, putting an inordinate amount of burden on out-of-pocket expenses for outpatient care, forming the major

chunk of health expenditure.