This is a different game to building a wildly popular product. It requires rethinking how to keep committed Wikipedians, occasional contributors and the site’s vast number of readers on

board. It can never be forgotten that Wikipedia is a product. It is conceivable that, for instance, Encyclopaedia Britannica or some other reference product could lure consumers away if

Wikipedia is not able to maintain its product appropriately. This may seem unlikely at the moment, but complacency has brought seemingly invincible actors down on the internet before.