Snapchat stops losing its users: report

Snapchat stops losing its users: report

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San Francisco, Feb 6 (IANS) Photo-messaging app Snapchat's losses seem to have stabilised as the company did not add any user in the last quarter and did not lose any either. Snap, the


photo-sharing app's parent company has said it added 186 million daily users in the final three months of 2018, unchanged from the prior quarter and ending a streak of two consecutive


quarters of declining users, CNN Business reported late on Tuesday. Earlier, Snapchat witnessed a fall in users in the wake of a controversial early 2018 redesign of the app that was


intended to revive user growth but initially appeared to do the opposite. Apart from the stable user base, Snap has also reportedly set a new record for quarterly revenue at $390 million,


which brings its yearly total to more than $1.1 billion. "In 2018, we focused on building a foundation to scale the business over the long-term by driving sustainable product


innovation, scaling our advertising platform, and hiring the leadership team that will help us achieve our future goals. We ended the year with user engagement stabilising," Evan


Spiegel, Co-founder and CEO, Snap was quoted as saying in the report. While Snap lost users because of its reviled redesign, the company stressed it ultimately resulted in 30 per cent more


people watching Snapchat-exclusive stories and shows, according to The Verge. (This story was auto-published from a syndicated feed. No part of the story has been edited by THE QUINT.)