Play all audios:
Dolly Parton has rewritten her empowering labor anthem "9 to 5" … to celebrate the gig economy and working a second job. The revamped song, called "5 to 9," plays in a
Super Bowl ad spot for Squarespace directed by Oscar winner Damien Chazelle, and includes lyrics like, "Working 5 to 9/ You've got passion and a vision/ Cuz it's hustlin'
time/ A whole new way to make a livin'." Journalist David Sirota called the ad "the most dystopian ad I've ever seen," pointing out that "adding 5-9 to your
9-5 job means you're working 9-9 to try to survive." Critic Hilary Hughes agreed, tweeting that the new version — which proposes remedying being underpaid by taking on more work,
and celebrates the endless grind of capitalism with primary colors and happy dancers — is "the antithesis of [the original] '9 to 5.'" SUBSCRIBE TO THE WEEK Escape your
echo chamber. Get the facts behind the news, plus analysis from multiple perspectives. SUBSCRIBE & SAVE SIGN UP FOR THE WEEK'S FREE NEWSLETTERS From our morning news briefing to a
weekly Good News Newsletter, get the best of The Week delivered directly to your inbox. From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered
directly to your inbox. Explore More Speed Reads