TIME Chief Executive Officer Jessica Sibley sent the following memo to staff on Monday:

Team,

As we near the halfway point of 2025, I’m proud to share that TIME is delivering across the board: advancing our mission to be a strong and commercially viable company, harnessing the best

of our history while working each and every day to build the best version of TIME. We are achieving this through our high impact journalism and our ability to engage audiences globally with

Advertisement

Our strategic pivot to a B2B-focused model is being realized, through our focused go-to-market approach with integrated partnerships, a rapidly growing global live journalism and events

business, and leveraging new platforms and innovations in technology. We continue to remain diligent with our cost management initiatives, as cash-flow positivity remains our number-one

business goal. We have improved the cash needs of the business by 83% since 2022. Today, we are forecasting a 24% advertising revenue growth in the first half of 2025 and are currently

pacing 39% ahead of 2024’s year-to-date bookings.

Here are some highlights from the first half of the year:

TIME Journalism

TIME's newsroom has delivered powerful, agenda-setting journalism to our audience worldwide, including exclusive interviews with global leaders in government such as President Donald Trump

on his first 100 days in office, Australian Prime Minister Anthony Albanese on the social media ban for people under 16, and dozens of prominent Democrats on the party’s reboot; we have

covered major discoveries and advancements in science and technology, including interviews with Google DeepMind CEO Demis Hassabis, Eli Lilly CEO David Ricks, OpenAI CEO Sam Altman and Ben

Lamm, CEO of Colossal, the company behind the revival of the Dire Wolf. We’ve delivered exclusive profiles in culture and sports, including recent interviews with author Taylor Jenkins Reid,

Audra McDonald, Lewis Hamilton and many more.

In May, we announced the expansion of our health and science vertical with TIME Longevity, a new editorial platform dedicated to exploring how and why people are living longer, and what this

means for individuals, institutions, and the future of society.

TIME’s reporting drove real-world change—notably, a new ethics law passed in Maryland last month following our coverage of Larry Hogan. The editorial team delivered impactful reporting

across formats with breaking news stories like the LA fires, the death of Pope Francis and the appointment of Pope Leo. We published “Five Years Later: America Looks for a Way Forward After

George Floyd,” produced in collaboration with the Center for Policing Equity, and hosted the TIME Impact Dinner: The Road to Justice. 

TIME Events also reached new heights this year, with 20 events hosted globally in the first half of 2025. Highlights include our biggest-ever TIME100 Gala and Summit in New York; our fourth

annual TIME100 Impact Awards in Dubai; our first-ever combined Women of the Year Gala and Leadership Forum in Los Angeles; and our inaugural TIME100 Philanthropy event in New York City.

These gatherings—featuring participants such as Serena Williams, Ed Sheeran, Meghan, Duchess of Sussex, Anthropic CEO Dario Amodei, David Beckham, Lin-Manuel Miranda, Citadel CEO Ken

Griffin, and Nicole Kidman, among others—continue to elevate TIME’s journalism and community, expanding our reach and impact in meaningful ways.

TIME Studios

In May, TIME Studios debuted