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Apr 28, 202208:34 GMTby Samantha Mayling The Travel Network Group has unveiled ‘Next Stop’ as the theme of its latest marketing campaign. Members of the consortium will receive window
materials on Friday (April 29) and online assets for the campaign are on The Hub, the group’s internal portal. The consortium, which represents more than 1,200 independent travel
businesses, will deliver social media content, overbranded videos and email marketing throughout the quarter. Ross East, TTNG head of marketing, said: “Our Next Stop campaign encourages
consumers to take a break from the day-to-day and explore the limitless wonders of our beautiful world. “From unwinding on ‘The Beach’ to trekking in ‘The Great Outdoors’, customers will
finally be able to fill their travel calendars with their dream stops around the globe. “The aim with every campaign is to deliver marketing across multiple channels, so whether we have a
member who has a high street store or a member purely focusing on social media, we provide content that they can pick up and utilise.” Ellie Fowler, director of TTNG member The Travel
Business, commented: “Things have really picked up for us and back to pre-Covid figures thankfully. We always feel supported by The Travel Network Group with their strong marketing campaigns
for our windows, social media and in house marketing.” Another TTNG member, Annette Beckford, managing director of Gemstone Travel, added: “The level of marketing support is one of the
key reasons I joined. “Looking at the array of materials available now is very encouraging and has confirmed to me that I have made the right choice.” Members can opt in to receive
over-branded brochures created by the in-house marketing team covering luxury, family and cruising holidays to capitalise on the current market.