The long view by vogue business: why now’s the time to invest in menswear

The long view by vogue business: why now’s the time to invest in menswear

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Advanced Membership_ _here__._  A menswear revolution is underway. Men’s wardrobes are being rebooted by the gradual return of tailoring, smart-casual investment pieces, and a shift towards


gender-neutral styles. Luxury brands see menswear as a huge growth opportunity, not just to drive sales among male customers, but those identifying as female and non-binary, too. And, with a


sharp upswing in menswear sales driven by the US and China, experts say now is the time to invest in new brands and categories, to meet rising demand.