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This is what happens when you combine pent up demand, a slowly improving economy and the most generous incentives we've seen since . March auto sales may have started the month like a
lamb, but they are roaring like a lion into the second half. Need proof? Listen to the changing tone of automakers and those who track the industry: * Edmunds.com is forecasting monthly
sales to be on a pace of 13.2 million - by far the most optimistic forecast we've seen. * J.D. Power is more conservative, but still very encouraging with a projection of monthly sales
rate of 12.1 million. That includes a 25 % increase in retail sales. WHY ARE SALES FINALLY PICKING UP? * TOYOTA'S aggressive incentives: 0% financing and heavy advertising are bring
buyers into Toyota showrooms. Yes, as much as it may dismay some of you Toyota critics, there is a huge and very loyal base of Toyota customers who have never had a problem with their car
and they see these offers as an incredible opportunity they can't pass up. These people see the controversies over sudden acceleration as being way overblown. * Matching incentives are
churning the market. Toyota started the fire, but GM and CHRYSLER fanned the flames with their on aggressive incentives. The end result is a churning of the market with potential car buyers
getting out to showrooms. * Slightly more encouraging signs from the economy. This feeds into the psychology of the potential car buyer. It's improving. As one dealer told me a few
weeks back, buyers are feeling more comfortable. With the idea of taking on a monthly payment. Bottom line: Spring has sprung at many dealerships - And this is what they've been waiting
for. * Bookmark Alert: Track All the Dow Transports Here __________________________ Click on Ticker to Track Corporate News: - Ford Motor - Toyota Motor - Nissan - Honda Motor
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