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THE WEARABLE DEVICE AIMS TO HELP SOLVE A MAJOR SOCIAL ISSUE NENDO’s new design vixion develops, produces, and sells devices to help solve VISUAL IMPAIRMENT issues as a startup company. it
kicked off from the optical products and lenses manufacturer hoya, and its corporate branding and product design were started. according to nendo, apart from people with total blindness,
people with low vision make up 1.45 million of japan’s population. those people struggle with issues like lack of protection from falls from train station platforms and traffic accidents on
the street, as well as disadvantages related to education and employment. this issue has become a barrier and a major social issue in japan that vixion aims to help to solve. the wearable
device was designed to address two conditions under the low vision umbrella: low peripheral vision and night blindness (a form of low vision in the dark). all images courtesy of nendo the
startup’s name comes from replacing the s in vision with an x, that letter which the designers believe draws out the potential within us all. a single line gently separated from another
smaller line makes up the logo, expressing the idea of people with low vision or blindness taking a bold new step toward society and the future. the main colors, dark blue and white, were
selected to avoid overly strong contrast and for being gentle on the eyes for easy viewing. the temples are made of nylon resin for a more comfortable fit HOW VIXION MAKES AN IMPROVED VISION
TECHNICALLY POSSIBLE nendo placed a camera lens in the center of the frame to capture images that are processed at a high speed to increase brightness and contrast to a level easily visible
by a user with night blindness. the image is then projected onto a semitransparent mirror display in front of the operator. the wearer can also switch between black and white vision, black
and white inversion, and high-contrast colors to match their visual needs. images captured by the camera may be sent to a smartphone via bluetooth, allowing the user to remotely navigate
directions, get assistance for signs otherwise difficult to read and watch over children. with the exception of the camera, the device is shielded by a front cover transparent enough to
enable the user to walk around with a sense of the world outside, yet opaque enough to enable easy viewing of the display. a wide-angle lens replaces the standard camera lens, widening the
wearer’s visual field and decreasing the likelihood of those with low peripheral vision bumping into people or objects while moving about. corrective lenses may be installed inside for
wearers requiring visual acuity correction. a camera lens in the center of the frame captures images that are processed at a high speed the temples are made of nylon resin for a more
comfortable fit and to prevent injury from broken pieces in the event of physical impact. in addition to the vixion logo lines accenting the sides, a line can be felt on the underside of the
right temple, making it possible to distinguish left from right and right-side-up with a brush of the fingertip. the device is shielded by a transparent front cover top view of vixion
temples corrective lenses may be installed inside for wearers requiring visual acuity correction. a single line gently separated from another smaller line makes up the logo top view of
vixion optical device closed the temples are made from nylon resin that prevents injury from broken pieces in the event of physical impact a single line gently separated from another smaller
line makes up the logo the logo expresses the idea of people with low vision or blindness taking a bold new step toward society and the future sketches by nendo sketches by nendo PROJECT
INFO: NAME: vixion DESIGNER: nendo yasmina karam I designboom sep 02, 2021