"It's very easy for campaign groups to fill in the void with their own version of how animals are treated. "There could be see-through tunnels, as in an aquarium, through the

farm and across the meat-processing floor, for a nice family day out before having a pork pie or some chicken nuggets at the café. He went on to say: "This may sound absurd, but at

least install a webcam at every stage of production, put a hyperlink on the final package and brand it 'The Visible Pig' or 'Candid Cockerel.'" Tom took over the

role of the investigative reporter on Countryfile in 2012 from John Craven.