WHEN IT COMES to holidays, luxury travellers are keener to explore lesser-known places than the usual big, popular cities they are used to visiting. Smaller towns and villages in Europe and

Asia offer them a sense of privacy, especially if they are celebrities or well-known businesspersons. They also offer them more niche and refined experiences and a more personalised and

unique range of leisure activities. With all these come a sense of peace and relaxation that these travellers, who otherwise lead hectic lives, so keenly look out for.

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