You have it completely correct when you spoke of sounding genuine. That’s what has pulled in people, he 'sounds' like he is going to do what he says, and that he’s telling the

truth. 45 I believe just told lies so easily due to running them over in his head, ready to spew quickly, so it seemed genuine. I heard many say things like 'he speaks his mind'

about his various lies. He just rehearsed them so often it seemed like the truth to his base.